Category Archives: Business Savvy

Women’s Policy

institute-for-womens-policy-research

With the recent presidential election, I have become more interested in human rights. Women’s rights and our impact upon government are particularly top of mind. While looking for information I came across the website, StatusofWomenData.org, a project of the Institute for Women’s Policy Research.  Compilations of information about women’s lives nationwide are ranked state by state on topics of employment & earnings, poverty & opportunity, work & family, violence & safety, reproductive rights, health & well-being and political participation. For Tennessee, our highest ranking among these topics was 34th, with a C- for employment & earnings. Yes, our highest ranking.

The Institute for Women’s Policy Research (IWPR) conducts rigorous research and disseminates its findings to address the needs of women, promote public dialog, and strengthen families, communities, and societies. IWPR works with policymakers, scholars, and public interest groups to design, execute, and disseminate research that illuminates economic and social policy issues affecting women and families and to build a network of individuals and organizations that conduct and use women-oriented policy research. I invite you to explore its resources.

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit, Greenways for Nashville. Renee is inspired by nature and enjoys hiking, birding, and the garden. She contributes to HerSavvy, a blog featuring writings from a group of well-informed women wishing to share their support and experience with others. Married to David Bates of Bates Nursery and Garden Center, enjoying flora and fauna is a family affair.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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The Women’s Movement:  Still Work To Be Done

equality

My greatest role model was my mother, a true woman of the 1950s.  She was, and remains for me, the smartest person I’ve ever known.  She was college educated, well traveled, cultured, the only child of a high profile, socially and politically active local power couple.  But when she expressed her desire to become a lawyer, her father, the judge, encouraged her to become a teacher.  Much more appropriate for a woman, he told her.  Women lawyers at the time were considered, in her words,  “mannish,” and not attractive as wives and mothers.  And so she became a teacher, married, raised a family, cared for elderly parents, volunteered and eventually, re-entered her profession.  She was a voracious reader and encouraged discourse during family dinners.  No topic was off limits.

During my childhood in the 1960s and ‘70s I had a front row seat to watch the women’s movement unfold, although I was too young to be an active participant.  Sometimes I feel like I fell between the cracks; too young to claim the struggle and too old to be a real beneficiary of my older sisters’ fight.  And so I began my adult life without a template, my bra a bit singed but still intact, my mother’s encouragement that I could be anything I wanted ringing in my ears, but still unsure of how to carve out a path.

Over the years, I’ve managed to raise kids, own a business, return to grad school twice and become a community leader.  I’ve watched my daughter grow into a strong, independent, free thinker whose life choices so far are very different from my own.  She and her generation are the real legacy of those that fought the good fight.

And yet, there is still work to be done.  A few years ago we were shopping for a family car.  At the time, I was a stay-at-home mom and the car was for me to drive while schlepping kids around.  At the dealership, the salesman continually addressed my husband with details about the car, despite the fact that I was the one asking the questions.  At one point my husband, God love him, looked the salesman straight in the eye and said, “You should talk to her.  She’s the one who will be driving the car and she’s making the decision.”

I am now about to open a new business and on a recent afternoon, meeting with a leasing agent for a space, my business partner and I were encouraged to “work our feminine wiles,” to get a good deal.  My partner, who is much younger than I am, blew it off.  I, however, am still seething.  This man, about my own age, objectified us and when I called him out for his sexist stereotyping of us, he defaulted to the old, “I’m just kidding,” response.  It was not funny to me.

So what’s next?  At this time in our nation’s history, I fear the progress my older sisters fought for will be rolled back.  A journalism professor of mine, who’d been a wartime reporter in Vietnam, wrote about the influence of birth control on women entering the workforce.  Armed with the ability to choose when, and if, to start a family, women had more control over their lives.  So, too, with Roe v. Wade, women can control their own health care decisions.  Will this all disappear?  The public discourse today sounds to me like an old newsreel from my childhood.  Sadly, it’s not.

The Spanish philosopher George Santayana wrote in 1905, “Those who cannot remember the past are condemned to repeat it.”  And while it’s easy these days to give in to despair and fear, I am determined to remain hopeful and heartened.  I remind myself that everything changes and I can be a catalyst for positive change.  I also take heart as I watch my daughter embark on a career once reserved only for men, in the world of sports.  She has found a place in which to express her passion and talents and I hope she will also reach back into her history and know she stands on some very strong shoulders.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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Sexism in America

jon-stewart-pic-hp

As host of The Daily Show Jon Stewart brought us a fun and sometimes uncomfortable view of ourselves, getting through the news of the day with humor while making serious points. I miss his expressive face delivering smartly written reports.

After the recent loss for our first woman presidential candidate, particularly for the younger women who feel scared and unsure of the future because of the sexist history of the president-elect, it is good to know there are smart people out there who will shine a light on the issues.

From the workplace to the campus, to politics, “…with consistently perfect delivery, Stewart mocked and ridiculed sexism while acknowledging its dangerous impact on the way women live,” writes Amanda Duberman in the article, “11 Times Jon Stewart Threw Down For Feminism” on Huffington Post. Here are some excerpts from the show and the article in its entirety:

http://www.huffingtonpost.com/entry/jon-stewarts-most-feminist-moments_us_55c0cf94e4b06f8bedb5f5e2

Trevor Noah, the new host of The Daily Show, is worth watching. He brings a unique perspective, being raised in South Africa.

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit, Greenways for Nashville. Renee is inspired by nature and enjoys hiking, birding, and the garden. She contributes to HerSavvy, a blog featuring writings from a group of well-informed women wishing to share their support and experience with others. Married to David Bates of Bates Nursery and Garden Center, enjoying flora and fauna is a family affair.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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To Partner, or Not to Partner:  That is the Question

partnership

Although the calendar year is winding down, for me it is also the beginning of the year 5777, the Jewish New Year.  This means I get a second crack at New Year’s resolutions, a head start on planning for 2017 and also, thanks to several weeks of holidays, a renewed spiritual energy.  And it’s a good thing, too, because I have a feeling 2017 is going to be filled with change.

But I’m getting a little ahead of myself, so let me explain.  I am in the process of developing three different major professional projects.  Two of them are solely my own, but one of them involves a potential partner.  That is perhaps the project that is the most daunting and also the one that is currently the most fun.

I have never had a business partner before.  Many years ago I owned a small franchise business and although I was part of a supportive network of owners, I was pretty much on my own.  I enjoyed all of the success, but also shouldered all of the burdens.  This time around, I’m planning to partner with a friend, something most people run from.  But I am confident we have a very specific division of responsibilities and a very clear vision for what we want to create.  And while I have some anxiety over sharing control, I believe for now that it’s a worthwhile trade off.

I want to offer some tips for partnering because whether it’s with a friend or someone who is just a business associate, there are some things that are universal.

  1. Before deciding to partner, figure out if it’s really necessary. That sounds obvious, but many people get carried away with the idea of going into business with their BFF and before you know it, things are out of control.  Conversely, some people lack the confidence to go it alone and default to having a partner.  So ask yourself, “What do I bring to the table, and what is missing?”  If the missing skills and talents are things you can learn on your own, by all means try it.  If there are specific skills you lack that cannot be readily acquired, consider a partner.  Also consider your financial resources.  Do you need to invest with someone, or can you take the risk yourself?
  1. Once you decide you require a partner, work on developing your business plan together. TAKE. YOUR. TIME.  Do not rush this part of the process.  It is critical to the success of the partnership that you learn how to communicate and get to know each other’s quirks, strengths and weaknesses.  Even if you are friends, this is a new context for your relationship and it will take time to develop.
  1. Figure out how you will divide your responsibilities and financial resources. It is critical that you both have a clear sense of who is doing what.  Again, obvious maybe, but it’s amazing how quickly things can unravel in all the excitement and stress of setting up a new business.  This is a good time to consider consulting an attorney who can help you define the parameters of the partnership and it’s dissolution.  Kind of like a business pre-nup!
  1. Be patient! Setting up a business takes time.  Patience is definitely not one of my virtues, but I’ve been working at it.  It helps to make realistic goals and expectations.  Having a partner is beneficial for me because we keep each other in check and commiserate when things don’t go as planned.
  1. HAVE FUN! I know it’s business but really, why take the risk if you don’t believe in what you’re doing and it isn’t fun. Try to stay focused on your goals and find pleasure in the little things.  Finally getting a call back from a potential landlord after several attempts to connect, hearing potential clients tell you they can’t wait for your business to get going, finding out you can get a discount on some of your necessary materials.  Things like these add fuel to your dream.  Keep going, it’s worth it!

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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Keeping up with Mileage

mileiq

Tax deductions, we all need them, right? For many of us, miles driven for business are deductible on our tax returns. According to the IRS, beginning on Jan. 1, 2016, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) will be 54 cents per mile for business miles driven, down from 57.5 cents for 2015. 19 cents per mile driven for medical or moving purposes, down from 23 cents for 2015.

An easier way to document miles is right here on our smartphone. I recently learned about this helpful app from The Rayna Corporation’s Lori Gonzalez (thank you). Lori seems to have a shortcut for just about any business task. It’s good to know people like her. The application, MILEIQ, downloadable from Google Play or The APP Store, has automatic drive detection; making it easy to capture every mile I drive – yes, automatically. Every drive can have a purpose; “a swipe is all it takes.” I will mark them as business, personal, medical, charity or any custom category I wish to label. I can log any additional details that will be needed for reporting mileage expenses to any specific job or simply mark for two categories: business and pleasure. Deducting mileage for my art business will be easy to prove. Since the IRS requires you keep a log when you are taking the deduction, there will be a lot less effort in documenting from now on.

Anything that makes life easier, and every dollar counts, right?

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit, Greenways for Nashville. Renee is inspired by nature and enjoys hiking, birding, and the garden. She contributes to HerSavvy, a blog featuring writings from a group of well-informed women wishing to share their support and experience with others. Married to David Bates of Bates Nursery and Garden Center, enjoying flora and fauna is a family affair.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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Web Presence

 

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These days, to legitimize a business, it must have a website. Gone is the time when pulling out the yellow pages or calling “information” got you the contact information for the business or service you wanted. Today, most people “google” what they are looking for on the web.

An effective website can cost as little as $12 per month. A website can be a simple landing page, or something with multiple pages, showing a range of home services, a professional practice, product, art or charity. It can be multi-functional to include direct sales, connect to your social media, have forms or applications for download, submission, and provide a blog that allows for comments, or not.

When I began my website, I was afforded an array of options to build from with providers like Squarespace, WordPress, and Wix. It was a year ago, and now there are even more from which to choose. The first thing I did was secure a domain name. You can search from the build sites, or go to a domain host like “GoDaddy” and type in what you want and see if it is available then you purchase the use of the name /address on the web for a year or multiple years. Other actions will include writing a bio for yourself, or a description of your business or service. Just as important, choose images to “tell your story.” Images are the universal language and set the tone of your message.

Recently, I was helping a friend with her website. Looking through several images that she had on hand, none were simple or bold enough She decided to take some photos that were in line with the image from the sample website that she had liked. Hire a professional to take custom images, a headshot, and other images as they relate to your business because it is necessary to set the proper mood and message. There are also providers where you can buy images such as Adobe, iStockphoto, and Dreamstime. among others.

Use an editor always for good copy, and hire a professional web developer if tech is not your strong suit. You can get online editing help with Grammarly though nothing replaces a human editor.

The old adage is true, “You never get a second chance to make a first impression.” Another comes to mind, “It’s too late to shut the gate when the horse has left the barn.”

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, leaving her role as executive director of the non-profit, Greenways for Nashville in 2015. Renee is inspired by nature and enjoys hiking, birding, and the garden. She contributes to HerSavvy, a blog featuring writings from a group of well-informed women wishing to share their support and experience with others. Married to David Bates of Bates Nursery and Garden Center, enjoying flora and fauna is a family affair.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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Launching Your Business

open

Launching a business is much like planning a military campaign.  It requires research and planning to achieve the goal.  A business owner must research whether there is a market for the new business’ product or service and then plan to achieve the goal of running a successful business.

There is plenty of advice on launching a business, much of it contradictory since there are so many variables to consider.  What legal structure should I use to protect my personal assets?  How much market research should I do about my service or product?  Who is my target market and how do I let them know I’m open for business?  It’s all very confusing, even with the best plan.

That’s because the best plans fail.  There’s a famous military axiom that “no plan survives first contact with the enemy” (substitute “the market”).  In business this axiom means that you need to plan well but be prepared to adjust quickly.

For example, I launched my business with a service that I thought would be a winner.  However, within a few months I realized that I had misjudged the market.  So I revised my entire business and re-launched it.  A few years later, a key client walked away and I had to revamp my services and re-launch again.

Creating a great product or service is just the beginning of the effort to launch a business.  A business owner also needs to understand the competition.  In military terms, it means knowing the topography over which the attack will be launched.  For example, military planners avoid attacking directly into a strongly defended position.  They prefer flanking attacks to catch the opponent in a weak spot.

For a business owner, this means knowing what your competitor does best. There’s no point going head-to-head with an established competitor unless your product or service is significantly better.  Inertia and draconian cancellation policies tend to keep people locked in to their existing vendor’s services.

When I think back to the launch of my business, there are two major tasks that I wish I had done differently.  First, I wish I had researched the market more effectively to avoid wasting so much time on a service that didn’t sell.  Second, I wish I had given more thought to how I would deliver my services.  Marketing is not my strong suit.  I could have avoided a lot of heartache by admitting the obvious and outsourcing these tasks much sooner.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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The Gig Economy

Gig Economy

When I was growing up, everyone was expected to work a 9 to 5 job with a pension, health care and other fringe benefits.  Only deadbeats turned down a “real” job to do their own thing.  Of course, even then cradle to grave employment was already a myth.

Lifetime employment with one employer went the way of the dodo bird in the 1970’s as the U.S. economy began opening up to international trade.  The auto industry, the bedrock of lifetime employment and gold-plated benefits, was the first to feel the shock.  To compete, the U.S. auto industry automated factories which meant they needed fewer workers.  That led to labor strikes and everyone blamed the Japanese auto makers for “stealing” American jobs.

In the 1980’s, President Ronald Reagan pursued his dream of “small government” which translated into de-regulating many industries.  That lowered costs to consumers but it also meant job losses.  One of the deregulated industries was trucking.  That led to more labor strikes and the occasional murder of non-union truck drivers.  Union members and their sympathizers used high-powered rifles to shoot at trucks driven by non-union drivers.  I remember holding my breath as I listened to the evening news, wondering if one of my truck driver relatives would be the next casualty.

In the 1980’s, companies automated many jobs to remain competitive.  They downsized and reorganized their workforces and cut their employee training budgets.  Today employers complain that workers are disengaged and lack loyalty to the company.  Here’s a news flash to employers: Employee engagement is not likely to come back.  Employees who are old enough to remember the 1980’s are not going to invest in a company that they believe won’t invest in them.

Millennials and Gen-Xers didn’t experience the wrenching changes of the 1970’s and 1980’s but their parents did.  So, in a sense, these younger workers grew up disengaged from their employers.  Rather than fitting into a box prepared by their prospective employers, they want to set their own hours and decide what work they will perform.

That’s not such a bad attitude because the economy has changed.  Our economy now thrives on technology that automates many jobs. Cloud-based software allows an entrepreneur to replicate an entire back office with little or no assistance.  Of course, this means that businesses large and small need fewer workers.  But it also means that the barriers to starting a business are lower which allows the self-employed and “gig economy” to grow.

A major concern is that government regulators are creating more rules that fit the old economy instead of the new “Uberized” economy.  Government service is virtually the only remaining industry with lifetime employment which may explain why the regulators are looking at the myth instead of the reality of today’s workplace.  Instead of more regulations, we need training programs to teach new skills to workers who have lost their jobs due to technological advances.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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The Other Side of the Couch – Speaking Tech

Locked Computer

Are you a digital native or an immigrant to the land of technology?

If you were born after 1987, you are most likely a digital native. You have grown up with technology and have little resistance to it.  You do it naturally, without a lot of thought.  If you are a digital immigrant, many things about technology can be overwhelming.  As the millennials grow up and move into the job market, more and more experiences require computer savvy.  If you want to apply for a job, you will most likely have to do so online.  If you want to find a phone number, forget about finding a phone book.  Need to apply for Medicare or social security?  Most help is found online.  Many of the day-to-day activities that used to be done through mail or through written application processes are not even available in these forms.

How do all of these changes affect professional counselors and other mental health professionals?

In a word, profoundly!  Technological familiarity is now often required to submit insurance forms, to sign up for conferences, to maintain awareness of changes in the field.  Journals which once were delivered through the mail now are delivered through digital means.   Practitioners have a wide variety of information sources available, but also can be overwhelmed with the sheer volume of information flooding in-boxes.

The most significant changes that are affecting the mental health field are those related to issues of confidentiality and informed consent.  Confidentiality is the bedrock foundation on which the counseling relationship rests.  Anything that threatens confidentiality is a threat to both the client and the counselor.  Confidentiality requires very careful attention to any possibility of breach.  However, many individuals, both counselors and clients, are very used to using emails and texting in order to quickly and efficiently reach others.

How do professional counselors handle these issues?  The most important method is through informed consent – that is, through explaining the issues that relate to the use of emails/texting and social media to clients as soon as a counseling relationship is begun.  Professional counselors are urged through their ethical standards to maintain a social media and technology policy and to explain it to clients.  Counselors are also encouraged to use encrypted programs in sending and receiving emails or texts, if they actually agree to do so (some counselors do not).

Telehealth or telemedicine is another emerging area of concern.  Suppose I am a counselor in Tennessee and a client in another state finds my website (another necessity for current practice) and wants to work with me through a video platform.  First, unless I am licensed in the state where the client is, I cannot work with the client.  Second, if I am licensed in that state, I must use a video platform that is HIPAA-compliant (Skype is not).  Third, I must be knowledgeable concerning the resources in that client’s area in case of emergency.  Fourth, I must have enough ability to work with technology to be able to access the client through another means if for some reason the video bridge fails at a crucial moment.

Technology is both an incredible blessing and a huge burden.  My immigrant ability to speak tech is improving, but I will never be as adept at it as are millennials.  Nonetheless, I will keep trying, because it is where the world is going.

What are your stories about technology?  How do you manage the digital world?  I would love to hear about it.

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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Leadership Lessons:  Think Before You Hit “Send”

Undo Undo

In my personal life, I am an unabashed optimist and someone who barrels through situations with abandon.  I’m not dangerously impulsive, but particularly when it comes to communication, I just lay my feelings right out there.  I express my thoughts freely both verbally and in writing.  When I’m emailing or texting with friends and family, for me, it’s all part of an ongoing conversation and I can “hear” my loved ones’ voices through their words.

But when it comes to business, I’ve learned that as a leader it’s imperative to proceed with caution.  When I began my tenure as President of my organization, I was eager to be available and responsive to my team and my constituents.  When I received an email or text, I would jump to respond, usually without considering the consequences.  But unfortunately there is no “unsend,” button.  Early on, I received an email from a member of my leadership team asking for an opinion on a policy issue.  I instinctively responded with my usual cheery encouragement to just go for it.  BAD MOVE!  I casually mentioned my decision to my predecessor who informed me a decision had already been made, before my tenure, to move in the opposite direction.  Oy!

After doing some damage control, I gave some thought to how I could better handle these types of situations.  First, and most obvious, is to control my urge to respond immediately.  While it’s important to be timely, it’s equally important to be thoughtful.  I need to take a breath and really consider the options, try to look at all sides of a situation and analyze the “what ifs.”  I also need to seek advice before issuing an opinion.  There are plenty of resources available to me and a good leader takes advantage of resources.  I can always give a quick, “I’ll get back to you on that,” response and then do my homework.  But it doesn’t serve anyone if I’m too eager.

So what’s the takeaway?  When you’re called upon for input, advice or to problem solve, especially when it’s via email or text, stop and think.  You have the luxury of taking some time to consider your answer, do your research, and consider your options.  I can’t count how many times recently I have started an email only to realize I wasn’t ready to answer, and hit the “delete,” button.  Don’t be afraid to take your time.  And remember: Think before you “send!”

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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