Web Presence

These days, to legitimize a business, it must have a website. Gone is the time when pulling out the yellow pages or calling “information” got you the contact information for the business or service you wanted. Today, most people “google” what they are looking for on the web.

An effective website can cost as little as $12 per month. A website can be a simple landing page, or something with multiple pages, showing a range of home services, a professional practice, product, art or charity. It can be multi-functional to include direct sales, connect to your social media, have forms or applications for download, submission, and provide a blog that allows for comments, or not.

When I began my website, I was afforded an array of options to build from with providers like Squarespace, WordPress, and Wix. It was a year ago, and now there are even more from which to choose. The first thing I did was secure a domain name. You can search from the build sites, or go to a domain host like “GoDaddy” and type in what you want and see if it is available then you purchase the use of the name /address on the web for a year or multiple years. Other actions will include writing a bio for yourself, or a description of your business or service. Just as important, choose images to “tell your story.” Images are the universal language and set the tone of your message.

Recently, I was helping a friend with her website. Looking through several images that she had on hand, none were simple or bold enough She decided to take some photos that were in line with the image from the sample website that she had liked. Hire a professional to take custom images, a headshot, and other images as they relate to your business because it is necessary to set the proper mood and message. There are also providers where you can buy images such as Adobe, iStockphoto, and Dreamstime. among others.

Use an editor always for good copy, and hire a professional web developer if tech is not your strong suit. You can get online editing help with Grammarly though nothing replaces a human editor.

The old adage is true, “You never get a second chance to make a first impression.” Another comes to mind, “It’s too late to shut the gate when the horse has left the barn.”

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, leaving her role as executive director of the non-profit, Greenways for Nashville in 2015. Renee is inspired by nature and enjoys hiking, birding, and the garden. She contributes to HerSavvy, a blog featuring writings from a group of well-informed women wishing to share their support and experience with others. Married to David Bates of Bates Nursery and Garden Center, enjoying flora and fauna is a family affair.

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