Tag Archives: corporate women

Being a Passionate Entrepreneur

Photo by Randalyn Hill on Unsplash

Last year, I decided to freshen up my company’s social media marketing.  Actually, my wonderful social media team at Epiphany Creative Services convinced me that I needed to up my game.  Upping my game meant adding a YouTube channel where I can post recordings of presentations and podcasts.

The YouTube channel now has a playlist of almost 50 recordings.  Most are about one minute long and primarily discuss human resources issues since that’s what my business handles.  But I also talk about what it takes to be an entrepreneur.  In one popular recording, I talk about the need for entrepreneurs to be passionate about their business.

I own a human resources consulting business. Am I passionate about HR? No.   

HR is about managing human interactions in the workplace.  People don’t outgrow their childhood social training and personality traits; they just get older.  The schoolyard bully grows up to be a bullying coworker or boss.  The conscientious kid who helped others becomes the indispensable worker bee needed on every committee or project but who rarely receives credit for what she or he does.  The slightly narcissistic kids in the popular clique self-promote themselves into promotions and awards where they can continue being condescending to the not-so-popular kids who are now coworkers.

A psychologist probably finds it fascinating because companies are lab experiments reflecting the prevailing social standards and group dynamics. But for the rest of us, HR veers from hilarious to maddening to tedious. 

What I’m passionate about is helping others and leveling up the playing field for equality of opportunity.  HR consulting is the means to that end.  My legal training and the years I spent working as an in-house lawyer gave me the expertise that I now use to help small companies.   

Frankly, none of my company’s clients could afford to have someone like me (or one of my team) on their payroll full-time.  That’s where leveling up comes in.  My consulting business allows small business owners to tap into that expertise without the overhead. It’s immensely satisfying when I can offer small businesses the same expertise that their larger competitors take for granted. 

Being an entrepreneur requires being passionate about your business.  For me, the passion is about the mission of my business, helping others and leveling the playing field.   If you’d like to check out the mini-podcast on this topic or one of the other recordings, follow this link to my YouTube channel:  https://bit.ly/3Eo14Xc.

 

About Norma Shirk

My company, Corporate Compliance Risk Advisor, helps employers (with up to 50 employees) to create human resources policies and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to help small companies grow by creating the necessary back office administrative structure while avoiding the dead weight of a bureaucracy.  To read my musings on the wacky world of human resources, see the HR Compliance Jungle (www.hrcompliancejungle.com) which alternates on Wednesday mornings with my history blog, History By Norma, (available at http://www.normashirk.com). To read my musings on a variety of topics, see my posts on Her Savvy (www.hersavvy.com).

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When Should I Quit?

when-to-quit

I was raised to believe in perseverance and not giving up. Quitters were often labeled as losers who gave up too soon and therefore never achieved success. Think of childhood sports, like T-ball or soccer, where the coach and parents scream at the children to keep trying even when it is obvious their team can’t win.  No one wants to be a quitter.

The dilemma of whether to quit becomes riskier when one reaches adulthood. Adults who quit are often risking the loss of a job, ending a marriage, or losing money on a failed business venture. The emotional burden is much more severe than losing a kid’s game.

I’ve spent years of misery in jobs I hated before finally accepting the obvious fact that my values were incompatible with my employers. I’ve continued supporting ventures that sank faster than the Titanic because I didn’t want to be branded a quitter. But at some point, our “gut reaction” can’t be ignored. We need to accept that failure is probably the only realistic option.

Recently I’ve been struggling with the decision to quit a commitment I made less than a year ago. True to my usual form, I spent months stewing about it before I finally asked my trusted friends to help me decide what to do. They asked three questions.

  1. What goal am I trying to achieve? I joined an organization because I believed in their mission. Unfortunately, they were already in crisis and I realize now that I was recruited because I have skills that could help them resolve their problems.
  1. What support do I have to achieve the goal? I knew the answer to this question, but had been delaying accepting it. I lack support from the organization because key insiders are comfortable with the status quo and afraid of what change means for them personally. I can continue to suggest needed changes but my perseverance won’t change their resistance.
  1. What will I gain by quitting? Quitting would end the emotional toll of trying to change an organization that doesn’t actually want to change.

There is no bright line test to know when it is best to persevere and when it is best to cut one’s losses and quit.  Asking trusted friends or family for advice is a great starting point for making the final decision because their vision is not clouded by the emotional attachment that makes it difficult for us decide.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com.

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Finding Hope and Inspiration in a Life Well Lived

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These days it’s hard to feel inspired.  I wake up each morning worried and anxious about what new, manufactured, crisis was created while I slept.  I check the news outlets I believe are reliable so that I can try and anticipate what will come today, and I struggle not to panic and to keep focused on my personal goals.  It’s a challenge I’ve never faced, this difficulty feeling optimistic and inspired.

Last week’s New York Times published an Op-ed by David Leonhardt.  It was a eulogy of sorts for former PepsiCo executive Brenda Barnes.  Barnes made news 20 years ago when she quit her job to become a stay-at-home mom.  She died a couple of weeks ago, at the young age of 63, following a stroke.  After reading her story, I felt a spark of inspiration mixed with some hope.  You see, Barnes started the dialogue about work/life balance.  She was proof that it is possible to craft a meaningful life filled with work, parenting and personal growth.  She paved the way and while there is still much work to be done in the area of equal pay and workplace supported parenting, she elevated the topic.

To be fair, Barnes’ path was incredibly atypical.  After raising her kids, she was able to move back into the workforce as chief executive of Sara Lee.  Her legacy is carried through her middle child, 28-year-old daughter Erin.  She herself left a lucrative job a few years ago, so she could care for her ailing mother and today is pursuing a nursing career, one she finds more meaningful and adaptive to family life.  Erin acknowledges her mother’s unique opportunities, but the message remains the same.  At a family memorial for her mother, she implored everyone to remember her mother’s insistence that we not work too hard.

So why does Brenda Barnes’ life give me some hope and inspiration?  I also made life choices based on spending time with my children.  Sometimes I wonder, “what if,” but most of the time I’m happy with my choices.  Of course I’m just a few years younger than Barnes, so perhaps the path wasn’t as clear for me as it is for my daughter.  But therein lies my hope and inspiration.  I am hopeful that, thanks to women like Brenda Barnes, this next generation will move the needle farther.  Although women continue to pay a higher price for parenthood and making choices, I’m hopeful our voices are stronger and that we will continue to push harder.  I am inspired by Barnes’ story and of her lasting message that work isn’t everything, that life is precious and often too short, so it’s important to find meaning and purpose and, ultimately, love.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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Finding Inspiration in Losses

soccer-panoramic

I am constantly searching for examples of how other businesses stay successful despite losses. Examples are everywhere, but one of my favorite examples is Southampton Football Club (Southampton FC).

Southampton FC is based (obviously) in Southampton, England and it plays in England’s top football (soccer) league, the English Premier League.  Each year the club loses their best players to rival clubs with more money to spend on acquisitions. Each year they lose their head coach (manager, in England) to rival clubs.

Any business that consistently loses its best performers would be expected to slide into oblivion.  Southampton FC temporarily appeared doomed to such a fate. In 2008, Southampton FC was bankrupt and demoted. They began the 2009/2010 season in the third tier of English football. (By comparison, the U.S. has two tiers of professional soccer.)

Then a group of new owners bought the club and initiated two key strategies. First, they brought financial stability with a cash infusion and a new team of experienced financial advisers to run the back office. Southampton’s problems were apparently rooted in poor financial practices.

Second, the new owners reinforced the existing corporate culture of the club. The club has a reputation for developing young talent. Their corporate culture requires everyone from the youth academy to the senior players to use the same system of training and learn the same game tactics or style of play.  That may sound like a no-brainer, but an amazing number of businesses try to change their corporate culture each time they choose a new manager.

Southampton FC hires managers (coaches) that fit their system. The corporate culture is so resilient that each year the manager changes and the top players are sold but the club remains competitive.  It’s called “the Southampton way”.

By the 2012/2013 season, the club had played its way back into the English Premier League and has finished in the top ten every year since.  Other businesses now regularly travel to Southampton to study the club’s business model.  Southampton FC’s four-year journey from loss to success is truly inspirational.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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Launching Your Business

open

Launching a business is much like planning a military campaign.  It requires research and planning to achieve the goal.  A business owner must research whether there is a market for the new business’ product or service and then plan to achieve the goal of running a successful business.

There is plenty of advice on launching a business, much of it contradictory since there are so many variables to consider.  What legal structure should I use to protect my personal assets?  How much market research should I do about my service or product?  Who is my target market and how do I let them know I’m open for business?  It’s all very confusing, even with the best plan.

That’s because the best plans fail.  There’s a famous military axiom that “no plan survives first contact with the enemy” (substitute “the market”).  In business this axiom means that you need to plan well but be prepared to adjust quickly.

For example, I launched my business with a service that I thought would be a winner.  However, within a few months I realized that I had misjudged the market.  So I revised my entire business and re-launched it.  A few years later, a key client walked away and I had to revamp my services and re-launch again.

Creating a great product or service is just the beginning of the effort to launch a business.  A business owner also needs to understand the competition.  In military terms, it means knowing the topography over which the attack will be launched.  For example, military planners avoid attacking directly into a strongly defended position.  They prefer flanking attacks to catch the opponent in a weak spot.

For a business owner, this means knowing what your competitor does best. There’s no point going head-to-head with an established competitor unless your product or service is significantly better.  Inertia and draconian cancellation policies tend to keep people locked in to their existing vendor’s services.

When I think back to the launch of my business, there are two major tasks that I wish I had done differently.  First, I wish I had researched the market more effectively to avoid wasting so much time on a service that didn’t sell.  Second, I wish I had given more thought to how I would deliver my services.  Marketing is not my strong suit.  I could have avoided a lot of heartache by admitting the obvious and outsourcing these tasks much sooner.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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The Gig Economy

Gig Economy

When I was growing up, everyone was expected to work a 9 to 5 job with a pension, health care and other fringe benefits.  Only deadbeats turned down a “real” job to do their own thing.  Of course, even then cradle to grave employment was already a myth.

Lifetime employment with one employer went the way of the dodo bird in the 1970’s as the U.S. economy began opening up to international trade.  The auto industry, the bedrock of lifetime employment and gold-plated benefits, was the first to feel the shock.  To compete, the U.S. auto industry automated factories which meant they needed fewer workers.  That led to labor strikes and everyone blamed the Japanese auto makers for “stealing” American jobs.

In the 1980’s, President Ronald Reagan pursued his dream of “small government” which translated into de-regulating many industries.  That lowered costs to consumers but it also meant job losses.  One of the deregulated industries was trucking.  That led to more labor strikes and the occasional murder of non-union truck drivers.  Union members and their sympathizers used high-powered rifles to shoot at trucks driven by non-union drivers.  I remember holding my breath as I listened to the evening news, wondering if one of my truck driver relatives would be the next casualty.

In the 1980’s, companies automated many jobs to remain competitive.  They downsized and reorganized their workforces and cut their employee training budgets.  Today employers complain that workers are disengaged and lack loyalty to the company.  Here’s a news flash to employers: Employee engagement is not likely to come back.  Employees who are old enough to remember the 1980’s are not going to invest in a company that they believe won’t invest in them.

Millennials and Gen-Xers didn’t experience the wrenching changes of the 1970’s and 1980’s but their parents did.  So, in a sense, these younger workers grew up disengaged from their employers.  Rather than fitting into a box prepared by their prospective employers, they want to set their own hours and decide what work they will perform.

That’s not such a bad attitude because the economy has changed.  Our economy now thrives on technology that automates many jobs. Cloud-based software allows an entrepreneur to replicate an entire back office with little or no assistance.  Of course, this means that businesses large and small need fewer workers.  But it also means that the barriers to starting a business are lower which allows the self-employed and “gig economy” to grow.

A major concern is that government regulators are creating more rules that fit the old economy instead of the new “Uberized” economy.  Government service is virtually the only remaining industry with lifetime employment which may explain why the regulators are looking at the myth instead of the reality of today’s workplace.  Instead of more regulations, we need training programs to teach new skills to workers who have lost their jobs due to technological advances.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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Leadership Lessons:  Think Before You Hit “Send”

Undo Undo

In my personal life, I am an unabashed optimist and someone who barrels through situations with abandon.  I’m not dangerously impulsive, but particularly when it comes to communication, I just lay my feelings right out there.  I express my thoughts freely both verbally and in writing.  When I’m emailing or texting with friends and family, for me, it’s all part of an ongoing conversation and I can “hear” my loved ones’ voices through their words.

But when it comes to business, I’ve learned that as a leader it’s imperative to proceed with caution.  When I began my tenure as President of my organization, I was eager to be available and responsive to my team and my constituents.  When I received an email or text, I would jump to respond, usually without considering the consequences.  But unfortunately there is no “unsend,” button.  Early on, I received an email from a member of my leadership team asking for an opinion on a policy issue.  I instinctively responded with my usual cheery encouragement to just go for it.  BAD MOVE!  I casually mentioned my decision to my predecessor who informed me a decision had already been made, before my tenure, to move in the opposite direction.  Oy!

After doing some damage control, I gave some thought to how I could better handle these types of situations.  First, and most obvious, is to control my urge to respond immediately.  While it’s important to be timely, it’s equally important to be thoughtful.  I need to take a breath and really consider the options, try to look at all sides of a situation and analyze the “what ifs.”  I also need to seek advice before issuing an opinion.  There are plenty of resources available to me and a good leader takes advantage of resources.  I can always give a quick, “I’ll get back to you on that,” response and then do my homework.  But it doesn’t serve anyone if I’m too eager.

So what’s the takeaway?  When you’re called upon for input, advice or to problem solve, especially when it’s via email or text, stop and think.  You have the luxury of taking some time to consider your answer, do your research, and consider your options.  I can’t count how many times recently I have started an email only to realize I wasn’t ready to answer, and hit the “delete,” button.  Don’t be afraid to take your time.  And remember: Think before you “send!”

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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How Technology Changed My Job

DOS

I remember being afraid of the first computer I used because I had to learn DOS with the little green cursor and the backslashes and forward slashes.  The system didn’t automatically save your document or prompt you to save it so I stuck a stickie note reminder to the side of the monitor.

Everything was printed on a flimsy dot-matrix printer and then mailed, couriered or faxed.  Faxes printed on slick paper that left black ink smudges on your clothes before curling up, turning yellow and becoming illegible.

I wasn’t sure I would like the new tech world, but soon the dreadful DOS was replaced with a desktop computer with Word Perfect.  I’ve always preferred Word Perfect over Microsoft Word because it was friendlier to writers.  Alas, Microsoft Word became ubiquitous and Word Perfect went the way of the dinosaurs.

Word Perfect was just an early example of all the changes technology has made to my job.  Many of the jobs I held early in my career, like hand delivering pleadings to the court clerk’s office for filing, have become irrelevant due to technology.  Most courts now require pleadings to be filed electronically.

But for every loss, technology had offered so much more. For example, email and text messaging eliminates the old phone tag game of trying to connect with colleagues or clients.  It also lowered the cost of starting a business.  Early in my career, a business owner needed to rent (or own) office space, furnish it, and hire staff.  The business owner also needed a telephone line obtained at great cost from the local baby Bell monopoly, a clunky desk top computer, a printer, a copier, and a fax machine.  A coffee maker was also a critical piece of office equipment.

Almost none of that is necessary today.  When I started my consulting business about five years ago, technology allowed me to work from a home office and use my cell phone as my business number.  My cell phone also allows me to text and email clients.  I get coffee at coffee shops when meeting prospects or clients.

I run my business with a laptop and a combined printer/copier/scanner.  My clients attach documents to email or we use cloud-based services like Google Docs or Dropbox to share documents on-line.  I save documents electronically and only occasionally print them.  A drawback to electronic databases is trying to remember my clever title for the file folder and document that I so diligently saved.

Of course, it’s not all a paradise.  Technology allows hackers and fraudsters to try to crack our on-line treasure troves of information, so any small business must invest in cyber security to protect its information and reputation.  Still, I wouldn’t want to go back to the days before all our modern technology.  Without all these modern conveniences, I would still find it necessary to be an employee in a big corporation because the investment costs of starting a business would simply be too high.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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Women and the White House

White House

 

The current election cycle is a reminder of how far our country still has to go in its treatment of women. We’ve never had a woman president. To understand why, take a look at the history of women presidential candidates.

The first woman to run for president was Victoria Woodhull. She had to form her own party because the established political parties refused to acknowledge her candidacy.  After all, women couldn’t even vote back in 1872. Woodhull ran on a platform of “free love,” meaning legal protection for abused women and no-fault divorces.  Preachers denounced her as an offense to God and the natural order of things.

A century later in 1972, Shirley Chisholm ran for president as a Democratic Party candidate.  Every time her name was mentioned, people laughed. No one believed a black woman should be, or could be, president. Her presidential run is a footnote because 1972 was the year of Nixon’s reelection and the beginning of the Watergate scandal.

In 1984, no woman ran for president, but Democrat Walter Mondale selected Geraldine Ferraro as his vice presidential candidate. They lost by a landslide to incumbent Ronald Reagan, but their campaign wasn’t helped by the attacks against Ferraro and her husband. Her husband was Italian-American and he owned a construction company in New York City.  Voters were warned that a vote for Geraldine was a vote for the Mob.

This time around, Carly Fiorina and Hillary Clinton announced White House runs.  Ms. Fiorina dropped out early. Her critics warned that she would be a lousy president because she was a difficult boss and showed poor business judgment while she was CEO of Hewlett Packard.  Hillary Clinton stands accused of dishonesty, poor leadership and owing her political life to Wall Street bankers.

Historically, male candidates have also been accused of poor business judgment, poor leadership, not playing well with others and being in hock to special interests. But these “character” flaws are rarely considered a serious handicap for male candidates.

What does this tell us about our country?

  1. Women are deemed un-presidential for exhibiting the same qualities that apparently make men presidential material.
  2. Women only appear on a major party’s ticket when that party is expected to lose the general election.

Would a woman make a good president? I don’t know. I do know that some incredibly useless, incompetent and politically tin-eared men have occupied that esteemed office.  A woman president could hardly do worse damage than the male duds.

I’d like to see women of all political persuasions work together to fight the social stereotypes that automatically discount women as presidential material.  Years ago, a cigarette brand marketed to women used the tagline “We’ve come a long way, baby!”

I think we’ve still got a long way to go.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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Leadership Lessons:  What’s Your Style?

Style 3

I was fortunate to have two years to plan for my presidency of our synagogue’s Board of Trustees.  And for several years before that, I was a member of the Board and Executive Committee.  Those prep years were invaluable for helping me to observe the presidents who came before and to learn about various leadership styles.  One thing is clear: there is no “perfect” way to lead.  As in politics, there are many different types of leaders and it is important for each to bring her unique skills and talents to the table.  I do, however, have some observations about various styles.  Here they are, in no particular order.

1. The Micro-Manager

We’ve all worked with and for these folks.  They love to have their hand in just about every aspect of an organization and, if you’re not careful, will “check in” several times a day with staff and others to make sure things are “going okay.”  This is really their attempt to control all aspects of the organization, project or event.  Micro-managers can be sweet and lovable, but also very annoying.  Give good direction, trust your team and then let go.  If they need you, they’ll ask.  If you see someone veering off course, you can always jump back in.

2. The “Hands-off” Leader

Everyone likes to say they are “very laid back,” but in practice a laid back or “hands off” leader can be difficult as well.  This person, while well-meaning, is often not very confident in her abilities as a leader and, consequently, doesn’t lead.  Relaxed is good, empowering others is great, but a strong leader models the behavior they want to see in their team.  If your leader lacks vision and drive, if she gives no direction, things can fall apart quickly.

3. Where Does the Buck Stop?

Some people really want to be a leader, but they lack something I believe is one of the most important qualities: accountability.  Regardless of who falls down on the job or which ideas don’t pan out, the leader of an organization must be willing to take responsibility.  No, everything is not your fault, but making decisions and managing outcomes are key parts of being a leader.  Be mindful of who is on your team and what they can deliver and manage your own expectations.  When things don’t go as planned, be ready to face the music.

4. “I’m Just Not Organized”

Not everyone is a detail oriented, chart-making, list-keeping type of leader.  But it is important to develop your own way of staying organized.  In any organization there are many things that require attention on a daily basis.  Some things are more urgent than others, but it’s important to be able to prioritize and manage time.  Remember, everyone is looking to you to set the tone.  If being organized is simply not your innate style, enlist the help of a trusted assistant.  Just remember you cannot blame the assistant if the system breaks down.  See #3 above!

5. “I Can Do It All Myself”

When I was young, my mother told me that a good leader knows when to ask for help.  Along with accountability, I believe this is also one of the most important skills a leader should have.  In planning for my presidency, I got to know a lot of people in the congregation and developed key relationships with people I knew I’d want on my team.  For an extrovert like me, getting to know people is one of the most fun parts of being a leader.  I admit I am still amazed when people agree to help or be on the team, but it is gratifying to work together toward a common goal.  Do not be afraid to ask for help.  No one can do it all by themselves.  Those that try are doomed to either failure, or plenty of sleepless nights and frustrating days.

 

So there you have it, my take on leadership styles.  How do you find yours?  This process takes soul searching, honesty, observation and trial-and-error.  If you’ve already completed this process before you take leadership, good for you!  If not, remember #5 on my list:  ASK FOR HELP!  There are plenty of mentors out there waiting to give advice and guidance.  And if you don’t have someone, contact me here at HerSavvy.com.  I would love to be a part of your team!

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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