Last year, I decided to freshen up my company’s social media marketing. Actually, my wonderful social media team at Epiphany Creative Services convinced me that I needed to up my game. Upping my game meant adding a YouTube channel where I can post recordings of presentations and podcasts.
The YouTube channel now has a playlist of almost 50 recordings. Most are about one minute long and primarily discuss human resources issues since that’s what my business handles. But I also talk about what it takes to be an entrepreneur. In one popular recording, I talk about the need for entrepreneurs to be passionate about their business.
I own a human resources consulting business. Am I passionate about HR? No.
HR is about managing human interactions in the workplace. People don’t outgrow their childhood social training and personality traits; they just get older. The schoolyard bully grows up to be a bullying coworker or boss. The conscientious kid who helped others becomes the indispensable worker bee needed on every committee or project but who rarely receives credit for what she or he does. The slightly narcissistic kids in the popular clique self-promote themselves into promotions and awards where they can continue being condescending to the not-so-popular kids who are now coworkers.
A psychologist probably finds it fascinating because companies are lab experiments reflecting the prevailing social standards and group dynamics. But for the rest of us, HR veers from hilarious to maddening to tedious.
What I’m passionate about is helping others and leveling up the playing field for equality of opportunity. HR consulting is the means to that end. My legal training and the years I spent working as an in-house lawyer gave me the expertise that I now use to help small companies.
Frankly, none of my company’s clients could afford to have someone like me (or one of my team) on their payroll full-time. That’s where leveling up comes in. My consulting business allows small business owners to tap into that expertise without the overhead. It’s immensely satisfying when I can offer small businesses the same expertise that their larger competitors take for granted.
Being an entrepreneur requires being passionate about your business. For me, the passion is about the mission of my business, helping others and leveling the playing field. If you’d like to check out the mini-podcast on this topic or one of the other recordings, follow this link to my YouTube channel: https://bit.ly/3Eo14Xc.
About Norma Shirk
My company, Corporate Compliance Risk Advisor, helps employers (with up to 50 employees) to create human resources policies and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to help small companies grow by creating the necessary back office administrative structure while avoiding the dead weight of a bureaucracy. To read my musings on the wacky world of human resources, see the HR Compliance Jungle (www.hrcompliancejungle.com) which alternates on Wednesday mornings with my history blog, History By Norma, (available at http://www.normashirk.com). To read my musings on a variety of topics, see my posts on Her Savvy (www.hersavvy.com).
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