Category Archives: Business Savvy

Social Media And How To Build Your Authentic Personal Brand

Social Media 3

The  women of HerSavvy met recently to learn more about using social media to build and enhance our business brands.  The session was led by a young adult, or digital native, who walked us through the process of using Facebook, Twitter, Linked In and the like.  To us digital immigrants, it was a bit overwhelming, but there is no denying the importance of social media in today’s world.  We all understand the need to, if not master it, at least know the basics.  And when it comes to business there are professionals to help us navigate that world.  The bigger issue for many of us is how, or whether, to use social media for our personal lives and where personal and business identities intersect.  The question also came up of how to be our authentic selves while at the same time creating a brand and where and when to set boundaries on our use of social media.  Just like Hollywood celebrities (or Barbara Mandrell) all of us are now under a bit of a microscope and can be photographed, quoted or otherwise “captured” by this wild new world.

Listen to our discussion on our latest podcast and let us know how you manage to balance your personal and business identities and remain your authentic, best self.  And thanks for tuning in!

About Barbara Dab:

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant. She currently hosts two radio shows locally in Nashville, TN. Check out her website athttp://www.zoneabouttown.com.

Barbara is also creator of The Peretz Project: Stories from the Shoah: Next Generation. Check it out at http://www.theperetzproject.com If you, or someone you know, is the child of survivors of the Shoah, The Holocaust, and would like to tell your story please leave a comment and Barbara will contact you.

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First Impressions


Business Handshake

We all know that first impressions are important and that we never get a second chance at making one.  I think about that adage each time I drive past the store of a local business owner.

It all started several months ago when I joined a business networking group and began to contact other members.  My goal was to ask for a brief meeting to introduce myself, to learn about the other business’s product or service, and to explore how we can help each other grow our businesses.

One of the first businesses I contacted had a new owner who said he was also new to the networking group.  I set a time to meet him at his store. Two weeks later, I showed up at the appointed time.  The guy wasn’t there.

The woman at the store said the owner had left to run an errand.  She didn’t know where he had gone, when he would be back, or that he was scheduled to meet me that afternoon.  After a few minutes of chatter, I left my business card and went on my way.  Sure I was disappointed because my time was wasted, but I’ve screwed up appointments too, so I was willing to give this guy the benefit of the doubt.  What happened?  I never heard from him.

Here’s where first impressions are important.  Missing an appointment is minor; it happens to all of us at some point.  Not following up to apologize and perhaps reschedule is major.  My first impression of this business owner is that he’s sloppy and uncaring about details.

Based on my first impression, I know that I will never buy this guy’s product or service.  I also know I won’t ever recommend his business to anyone who could use his product or service because I’m not going to burn my contacts by recommending someone who doesn’t care about how he treats potential customers.

I think about what sort of first impression I want to make on the people I meet. They may never need the service my company offers, but they all know someone who does and I sure don’t want to blow all those future potential relationships by making a lousy first impression.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy.

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The Nashville Foodie Nation: Business Edition

Pasta and Garlic Bread

With so many outstanding restaurants in Nashville, sometimes we are stumped by the question “Where should we go?”

Whether it’s breakfast, lunch or dinner, I want quality of taste and interest along with ambiance. And, when it’s a business meal, add to that the need to tailor the experience. The venue I choose will set the stage, whether it’s for a quiet, in-depth conversation, a meet-and-greet with the gang, an out-of-the-way deal-making venture or a quick connect to download information.

No matter your professional need, Nashville’s foodie nation has a wealth of options. So many that I’ve pulled together my short list of go-to’s. There’s always the standard Jimmy Kelly’s for dinner, J. Alexander’s for lunch, Starbuck’s for coffee. But here are a few others you should try on for size.

For an unhurried lunch out of the downtown fray, it’s The Mad Platter in Germantown. My long legs ache for better chairs, but the pasta dish is a long-time favorite and their soups satisfy.

Husk is a must to show off your foodie-ness. Avoid lunching on warm days, though; the sun through the windows is toasty and will distract you from the burger and fries. The burger doesn’t just have bacon on top; the salty goodness is ground into the meat. Inspired.

Etch is my all-time personal favorite for an important lunch or dinner. If you want to impress with innovation, Deb Paquette’s layers of flavor and innovative ingredients never disappoint. Lunch service lately has been unusually slow; yet even that won’t dissuade my visits. Always start with the roasted cauliflower to share. Your guests will thank you. Take time to savor your experience and you’ll be back often.

If you want to see and be seen, I recommend Bricktop’s on West End every time. Full and boisterous, this won’t be where you have an intimate conversation. This is the place to people-watch, surreptitiously of course. The gazpacho is my favorite thing about the return of warm-weather menus.

Head to The Palm for quiet talk. Its impeccable service lets you focus on building that business relationship. It’s great for folks visiting as well, and you’re in the heart of the downtown scene if you want to go somewhere else for drinks and music.

Midtown Café is not someplace I go regularly, but colleagues swear it’s a business-lunch experience that consistently achieves the right balance. It’s always full, so they must be right.

Noshville Midtown is the place for breakfast, especially if there’s a government bigwig you want to run into. During legislative session, the booths are packed with elected officials filling up on bagels, pancakes and the best oatmeal around.

For coffee, I’d bypass the chains for CREMA on Hermitage. It’s a bit rustic in décor, but the drinks and friendly staff and patrons make it a comfortable spot for a quick connect or leisurely conversation to catch up.

Finally, for LA-trendy, hop over to Pinewood Social in the Trolley Barns. It offers at least four different experiences: couches for web-surfing, coffee-drinking casual, a bar where single diners congregate and network, booths for those wanting to eat and meet, and even a fully served bowling alley. You have to experience it to believe that, yes, bowling can serve as a great business-meal setting.

What are your favorites? HerSavvy would love to know!

Get out and discover Nashville, people. There’s a lot out there to enjoy!

About Laura Reinbold, PE

Ms. Reinbold explores ways http://www.ttlusa.com can help build our communities, from the geoprofessional side of the engineering profession.

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Effective Communication: It May Seem Simple, But It Ain’t Easy

Communication

 

“Take that skeevy dust bunny and throw it on the devil strip.” (For translation see www.wordnik.com)

Ever felt like you have no idea what the heck your coworker in the next office (or spouse, or friend) is talking about? You hear what she’s saying, and she’s speaking English, but geez…she makes no sense!

Welcome to the mystifying world of interpersonal communication.

We all communicate in different ways, use our common language differently, read others differently, and have different ways of judging whether we’ve been understood. The opportunities for misunderstandings and miscommunications in the workplace are endless.

Especially if you’re in a leadership position, it’s incumbent on you to do everything possible to ensure effective communication happens. These four rules will help you to set the right communication tone, no matter the situation:

Assume nothing:

Just because you know what you’re saying doesn’t mean anyone else does. Assuming others understand you is dangerous. You also can’t assume you always got the same message a speaker intended to send.

Always give the benefit of the doubt:

One of the quickest routes to a toxic environment is for people to attribute motives to each other erroneously.  Terse emails and throwaway remarks are responsible for countless conflicts because people jump to negative conclusions rather than believing the other person is well intentioned, but not necessarily always well spoken. You have the opportunity to urge people to check their responses until they’ve clarified what someone else meant.

Encourage candor:

Candor clears clogged communication lines. People who say what they think, speak directly to difficult issues, and aren’t afraid to disagree keep communication lines open and keep issues from festering. If you expect and model communication that includes respectful candor, you will set the right tone in your relationships.

Put a premium on clarification:

A simple recap at the end of every conversation will go a long way to minimizing misunderstandings.  Take a few seconds to summarize the key discussion points and takeaways; ask others for confirmation or disagreements, and prod those hesitant listeners to speak up about what they heard.

If you’re not sure you can remember all four, then focus on the last one and get it right. It will save you a world of missteps.

About Dr. Debra Fish

Dr. Fish is a consulting psychologist whose writing and work focus exclusively on helping individuals and teams lead more effectively. Her firm, Fish Executive Leadership Group, LLC, counts among its clients everything from Fortune 50 corporations to small, privately-held professional service firms.

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The Simplest, and Best, Career Advice I’ve Got

Advice

How often are you asked for advice by those in your profession who are just starting out?  I get that a fair amount, more so from women because I am in the traditionally male-dominated field of engineering.  When asked (and, even when I’m not on those occasions when I think it might be useful!) I offer the following three-step advice:

  1. Know what you want.
  2. Earn it.

And…. Wait for this…

  1. Ask for it.

In my experience, it’s that third step that just doesn’t happen.  Most people, women more often than men I’m afraid, think that if they work hard and earn their achievements, advancement will naturally follow.  Wrong! But it’s not necessarily because you don’t deserve it.  Nine times out of ten, whoever is in the position to make this decision simply hasn’t thought about it.  Yet, by asking and making a respectful, well thought-out case for yourself, you might give them just what they need to move forward.

Just remember: You have to EARN it first.  Once you’ve earned it, go for it!

Oh, and what happens if you are told, “No?” In my experience, even if your proposal gets a “No,” it was usually given respectful consideration and, as a result, some other opportunity will arise, because good employers really don’t want to tell good employees, “No.”  The new opportunity might not be what you had envisioned, but take the opportunity, perform well as you always do, wait for the next opportunity, and ask.

Don’t believe me?  Here’s one top leader’s account.

About Laura Reinbold, PE

Ms. Reinbold explores ways http://www.ttlusa.com can help build our communities, from the geoprofessional side of the engineering profession.

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Shine Theory (or Why I Truly Love the Women of Her Savvy)

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I was prepared to write a post about pearls when I was suddenly hit with writer’s block and decided to check my email instead.  The first email I opened was from a college friend. She was writing to send me a link to an article she’d read recently; it was about something called Shine Theory. As a jewelry designer and metalsmith, when I saw the words “Shine Theory,” naturally I thought the article was about gemstones or precious metals. I was in for a surprise; there was nothing about gemstones or jewelry. The article was about why powerful women make the best friends and why we should strive to surround ourselves with women who intimidate us or women we see as “better” (i.e., more successful, smarter, cooler, etc.) than us. After I read the article, I thought about the mission of the HerSavvy group: to challenge each other, inspire each other and support each other or in other words, Shine Theory in real life. Have a look at the article and learn how to shine!

About Lisa Rose Aronow

Lisa Rose Aronow is a metalsmith and jewelry designer who works with a wide variety of precious and semiprecious stones, high karat gold and sterling silver. Her work can be found at Gus Mayer in Nashville, TN or online at Facebook.com/LisaAronowAtelier.

Photo credit: http://i.huffpost.com/gen/1764563/thumbs/o-SEX-AND-THE-CITY-CAST-facebook.jpg

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BRAINSTORMING

Brainstorm

I’m about to work through the visioning process of developing a new product.  My daughter and I have had a passion for something and will soon get together to meld our ideas into a baseline, a platform and visioning program for the concept. Brainstorming is exhilarating for me.  I once heard a quote that went something like this, “The best fun is good work.”  I believe it!   There is an excitement around possibility and creativity, especially when collaborating with others, which feeds my soul.  I recently attended a leadership session on effective brainstorming and I want to share a few points that impressed me:

  • Put someone in charge. Not always necessary though it can be good to have an outside organizer.  This way everyone is on an equal footing in the session.  Turn off the cell phones.
  • No idea is a bad idea. Avoid judging ideas. This is a collection point.  The most sensational ideas can lead to revolutionary products and services.  Number the ideas for later culling.  No striking at this point. Keep the juices flowing.
  • Have a goal. What problem are you solving?
  • Establish a time limit. Begin and end when you say you will.
  • Avoid group thinking because the loudest person will usually get the most weight.
  • Find a way to get people to say what they are thinking.
  • Physically move about in the session to generate energy.
  • Have an action plan for the ideas generated.

When the HerSavvy bloggers were thinking about the blog, we had members among us who were experienced in leading groups through the process.  We had a fabulous time over several sessions of getting our ideas out, and visioning our goals for the blog.  It was team building to say the least.  We created a mission and vision statement and talked about the various aspects of being in a business arrangement together.  Planning and processing our thoughts around the blog helped each of us get to what was important for ourselves.   It was solidifying in the desire to go forward for some and for others it helped them determine that they did not have the scheduling room or desire to continue at the time.   Having a formal session to get to the good ideas, and other sessions to mold the concepts and formulate plans is smart business.

About Renee Bates

Renee is the executive director of the non-profit, Greenways for Nashville, a member based organization. In addition to growing private support for the trails and green spaces, she enjoys oil painting, hiking, nature and working in the garden. Renee is married to David Bates of Bates Nursery and Garden Center, a 3rd generation business begun in 1932 by a savvy woman, Bessie Bates.

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Nice Girls

Corner office istock

There are lots of leadership books out there. Every once in a while, one comes along that hits the nail on the head and raises the bar. Nice Girls Don’t Get the Corner Office did that about 10 years ago. This week a great article came out that that outlines a few tips from this classic.

Here’s the article. You’ll like it, and most likely learn something. Pay particular attention to “Mistake No. 1. ” It is one of the most common mistakes I see in my work with executive women. If you haven’t read the book, I highly recommend it!

About Dr. Debra Fish

Dr. Fish is a consulting psychologist whose writing and work focus exclusively on helping individuals and teams lead more effectively. Her firm, Fish Executive Leadership Group, LLC, counts among its clients everything from Fortune 50 corporations to small, privately-held professional service firms.

 Photo credit: istock: BCFC

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HerSavvy…The Beginning: Our First Podcast!

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Today’s post is a bit different, and it introduces what we hope will be a regular feature.  We want to share with our readers what we like to call “the magic of HerSavvy.”  What do we mean by that?  Well, you’ll just have to listen to find out!  During these periodic podcasts, we’ll be discussing business, sharing ideas and doing what we do best: having fun.  So listen to our very first HerSavvy podcast and let us know what you’d like us to talk about next.  And when you’re done, hit us up with questions, comments or ideas and don’t forget to subscribe so you won’t miss a single post!  Thanks for being part of our savvy world!

About Barbara Dab:

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant. She currently hosts two radio shows locally in Nashville, TN. Check out her website athttp://www.zoneabouttown.com.

Barbara is also creator of The Peretz Project: Stories from the Shoah: Next Generation. Check it out at http://www.theperetzproject.com If you, or someone you know, is the child of survivors of the Shoah, The Holocaust, and would like to tell your story please leave a comment and Barbara will contact you.

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A Few Thoughts On Ebola and My Heroes

First identified back in 1976, Ebola has been a remote, almost mythical disease, affecting isolated jungle villages after contact with infected bats or monkeys and (rarely) laboratory workers handling the virus. The current perfect storm in regions of Guinea, Liberia, Sierra Leone, and Nigeria has the makings of a Hollywood horror film. For the first time, the virus has found its way into large urban areas, among impoverished communities without access to adequate health care or public health infrastructure. With resolution likely many months away, I thought it might help to share a little background and inspiration from some of the extraordinary people involved in fighting it.

CDC E bola

The Ebola virus doesn’t spread through the air, but is spread through infected blood and body fluids of a sick person. Unfortunately, the early sign of high fever can be mistaken for malaria or typhoid, meaning unsuspecting family members or healthcare workers can be infected if they don’t protect themselves. Once exposed, illness begins as little as 2 days or up to 3 weeks later. Although public education is everywhere, many people remain fearful of hospitals and their government, so they keep the ill at home, defying quarantine orders and continuing traditional burial practices, spreading the virus in the process. Healthcare workers are exhausted and overwhelmed with patients, ill-equipped to maintain perfect personal protection while caring for so many with so few resources; as a result, doctors, nurses and other healthcare providers have been hard hit in this outbreak. Even leading Ebola experts in these countries have succumbed in recent weeks.

The good news is that WHO and CDC disease control experts have arrived. One of my friends is using her infection control expertise to help health systems in Lagos, Nigeria, and many more experts are working around the clock back in Atlanta and in other countries. They are working to set up an effective surveillance system so we know where the disease is (and is not): this is the most critical first step in outbreak control. They are implementing other tried and true public health disease control measures capable of bringing this virus to heel. Others at CDC are refining detailed guidance for US healthcare providers, laboratories, and public health so we know just how to evaluate and manage ill travelers from the affected areas who might have Ebola.

To paraphrase Albert Camus from his 1947 novel The Plague: what we learn in time of pestilence is that there is more to admire about man than to despise. Dr. Kent Brantly and Nancy Writebol are two admirable American volunteers among those who refused to abandon the sick and dying, knowing they risked their lives by doing so.

I have read that Dr. Brantly, whose faith led him to serve the Liberian people in the mission hospital well before Ebola emerged, has told friends that his decision to stay with his Ebola patients was inspired by three young Hebrew boys described in the book of Daniel. When faced with the demand to abandon their commitment to God or endure death by fire, they replied to the Babylonian King: “If we are thrown into the blazing furnace, the God we serve is able to save us from it, and he will rescue us from your hand, O king. But even if he does not, we want you to know, O king, that we will not serve your gods or worship the image of gold you have set u
p.” (Daniel 3:16-18) Like his ancient Hebrew heroes, Dr. Brantly did not abandon his commitment in the fear of his own death.

I confess that I shed an indignant tear or two over the remarks of those who claimed, out of ignorance, that the US should not bring Dr. Brantly and Mrs. Writebol to Emory Hospital for expert care after all they had done. Ebola simply isn’t a threat to the US population. We know how to handle an Ebola patient safely at any modern hospital. Ignorance and fear need to be cured here, as in Africa, with good information to fight the rumors, and that’s part of my role in this outbreak.

We should not forget West Africa after these two American heroes leave the spotlight in triumphant health. As a former Epidemic Intelligence Service officer at the CDC, I know the CDC has at its disposal the resources, people, and outbreak know-how that is the envy of the world. I can tell you that public health folks, all the way down to your local health department, have been educating themselves and preparing to meet any need that could arise, however unlikely. This pestilence may yet be one of public health’s finest hours.

For the latest CDC information, visit: http://www.cdc.gov/vhf/ebola/

About Kelly L. Moore, MD, MPH

Dr. Moore is a public health physician specializing in preventive medicine who works to minimize the burden of preventable diseases by guiding the control of outbreaks and promoting the optimal use of vaccines.

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