Social Media And How To Build Your Authentic Personal Brand

The  women of HerSavvy met recently to learn more about using social media to build and enhance our business brands.  The session was led by a young adult, or digital native, who walked us through the process of using Facebook, Twitter, Linked In and the like.  To us digital immigrants, it was a bit overwhelming, but there is no denying the importance of social media in today’s world.  We all understand the need to, if not master it, at least know the basics.  And when it comes to business there are professionals to help us navigate that world.  The bigger issue for many of us is how, or whether, to use social media for our personal lives and where personal and business identities intersect.  The question also came up of how to be our authentic selves while at the same time creating a brand and where and when to set boundaries on our use of social media.  Just like Hollywood celebrities (or Barbara Mandrell) all of us are now under a bit of a microscope and can be photographed, quoted or otherwise “captured” by this wild new world.

Listen to our discussion on our latest podcast and let us know how you manage to balance your personal and business identities and remain your authentic, best self.  And thanks for tuning in!

About Barbara Dab:

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant. She currently hosts two radio shows locally in Nashville, TN. Check out her website athttp://www.zoneabouttown.com.

Barbara is also creator of The Peretz Project: Stories from the Shoah: Next Generation. Check it out at http://www.theperetzproject.com If you, or someone you know, is the child of survivors of the Shoah, The Holocaust, and would like to tell your story please leave a comment and Barbara will contact you.

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