Tag Archives: Savvy Women

Social Media And How To Build Your Authentic Personal Brand

Social Media 3

The  women of HerSavvy met recently to learn more about using social media to build and enhance our business brands.  The session was led by a young adult, or digital native, who walked us through the process of using Facebook, Twitter, Linked In and the like.  To us digital immigrants, it was a bit overwhelming, but there is no denying the importance of social media in today’s world.  We all understand the need to, if not master it, at least know the basics.  And when it comes to business there are professionals to help us navigate that world.  The bigger issue for many of us is how, or whether, to use social media for our personal lives and where personal and business identities intersect.  The question also came up of how to be our authentic selves while at the same time creating a brand and where and when to set boundaries on our use of social media.  Just like Hollywood celebrities (or Barbara Mandrell) all of us are now under a bit of a microscope and can be photographed, quoted or otherwise “captured” by this wild new world.

Listen to our discussion on our latest podcast and let us know how you manage to balance your personal and business identities and remain your authentic, best self.  And thanks for tuning in!

About Barbara Dab:

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant. She currently hosts two radio shows locally in Nashville, TN. Check out her website athttp://www.zoneabouttown.com.

Barbara is also creator of The Peretz Project: Stories from the Shoah: Next Generation. Check it out at http://www.theperetzproject.com If you, or someone you know, is the child of survivors of the Shoah, The Holocaust, and would like to tell your story please leave a comment and Barbara will contact you.

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First Impressions


Business Handshake

We all know that first impressions are important and that we never get a second chance at making one.  I think about that adage each time I drive past the store of a local business owner.

It all started several months ago when I joined a business networking group and began to contact other members.  My goal was to ask for a brief meeting to introduce myself, to learn about the other business’s product or service, and to explore how we can help each other grow our businesses.

One of the first businesses I contacted had a new owner who said he was also new to the networking group.  I set a time to meet him at his store. Two weeks later, I showed up at the appointed time.  The guy wasn’t there.

The woman at the store said the owner had left to run an errand.  She didn’t know where he had gone, when he would be back, or that he was scheduled to meet me that afternoon.  After a few minutes of chatter, I left my business card and went on my way.  Sure I was disappointed because my time was wasted, but I’ve screwed up appointments too, so I was willing to give this guy the benefit of the doubt.  What happened?  I never heard from him.

Here’s where first impressions are important.  Missing an appointment is minor; it happens to all of us at some point.  Not following up to apologize and perhaps reschedule is major.  My first impression of this business owner is that he’s sloppy and uncaring about details.

Based on my first impression, I know that I will never buy this guy’s product or service.  I also know I won’t ever recommend his business to anyone who could use his product or service because I’m not going to burn my contacts by recommending someone who doesn’t care about how he treats potential customers.

I think about what sort of first impression I want to make on the people I meet. They may never need the service my company offers, but they all know someone who does and I sure don’t want to blow all those future potential relationships by making a lousy first impression.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy.

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The Other Side of the Couch – What Is It about “Frozen?”

Frozen 2

I was attending a theater performance some days ago and noticed a young girl sitting in front of me.  She was wearing a very pretty dress and when I commented on it, she looked at me as though I were completely “not with it” and informed me, “I am Anna.”  Now, had she been wearing the Elsa costume I would have caught on much more quickly.  I nonetheless realized that I was in the presence of one of the myriad of young girls (and young boys, for that matter) who have been caught up by the amazing movie “Frozen.”  For those aliens who have completely missed out on this phenomenon, the movie is loosely (very loosely) based on the Hans Christian Anderson fairy tale, “The Snow Queen.”  However, in this story, the hero is an anti-hero, the main characters are two sisters, and the final redemption happens as the result of sacrificial love.

Elsa, the snow queen, sings the anthem “Let It Go,” a song that has taken the hearts of young people (and many adults) by storm.  Elsa has tried to hide her power, has been afraid to use it, and finally reaches a point of letting it out or letting it go…also letting go of the restrictions and fears with which she has lived.  Her gift, her power, was considered dangerous by her family and had indeed inadvertently caused harm to her sister.  Elsa herself was afraid of her power, and so, contained it, rejecting her own strength in the process and never learning how to use and control it.

In an article that appeared on June 25, 2014 in the New Yorker Magazine, Maria Konnikova describes an experiment set up by George Bizer and Erika Wells, psychologists at Union College.  They became interested in the “Frozen” phenomenon and decided to ask some questions of “every psychologist’s favorite population: college students.”

“While responses were predictably varied, one theme seemed to resonate: everyone could identify with Elsa. She wasn’t your typical princess.  She wasn’t your typical Disney character.  Born with magical powers that she couldn’t quite control, she meant well but caused harm, both on a personal scale (hurting her sister, repeatedly) and a global one (cursing her kingdom, by mistake). She was flawed—actually flawed, in a way that resulted in real mistakes and real consequences. Everyone could interpret her in a unique way and find that the arc of her story applied directly to them. For some, it was about emotional repression; for others, about gender and identity; for others still, about broader social acceptance and depression. ‘The character identification is the driving force,’ says Wells, whose own research focusses on perception and the visual appeal of film. ‘It’s why people tend to identify with that medium always—it allows them to be put in those roles and experiment through that.’ She recalls the sheer diversity of the students who joined the discussion: a mixture, split evenly between genders, of representatives of the L.G.B.T. community, artists, scientists. ‘Here they were, all so different, and they were talking about how it represents them, not ideally but realistically,’ she told me.”

Elsa has become a symbol in many different ways to many different groups.  The song itself, although it is now driving some parents crazy, allows for an experience of internal letting go, of just being who you are in the moment.  In a society that often values stiff-upper-lip attitudes toward emotions other than joy and happiness, some kind of relief is experienced in just throwing everything to the winds.  Elsa’s salvation ultimately came when she allowed her power out and learned through her sister’s sacrifice to control it for good.

Is there “letting go” that needs to happen in your own life?

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”

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Emerging

Emerging

 

This weekend I had another birthday. Since it seems I was 50 for only about 3 months, and enjoying that milestone and nice even number, I was surprised at the speed with which the next one rolled up.   It has been a great year.  Looking back to when I was coming up on THE BIG 5-0, however, there were things I wanted to have done by that time … be fit, be the ‘right weight,’ hike more, speak Italian, learn to paint, and so on.  While my life is better than I could have dreamed and I have many of the qualities that I value (strong friendships and loving family relationships), personally there were accomplishments I wanted to have achieved.

Because I lost three of my four brothers when they were fairly young, I look at birthdays as gifts and time as finite.  Life in my family seems not to be long-lived so, for this important fiftieth birthday, I embraced truly living deliberately … to do the things that interested and took care of me.  I wanted to no longer put off having experiences and a quality of life that I might never have if I didn’t get on with it and work with what I had (me) so, I gave myself permission.  It has been a great year. I have been getting up early to work The Artist’s Way, a book of recovering and growing our creating self, I am exercising often, even jogging, and taking myself out into nature regularly.  For me, today, life is to be lived on purpose, with purpose.  I have reached an age where I realize that honoring my truths, wants, and needs is the best way I can be in the world because when I take care of what I value (my wants, my health), I am a better and more loving person to those around me.   If I could go back and speak to my younger self, I would say, “Don’t worry so much.  Accept others as they are and don’t spend time thinking about what other people think of you.  Live the way you want, honor your belief system, and keep the focus inside your hula-hoop where you have some ability to change the things you can.  It is going to be o.k. ”

It is a gift to be this age, and to have had the experience that 51 years brings.  I have this knowledge, this place in time, and because life continues to grow and change, I am excited to get up in the morning and get on with the day and see what comes, more open to possibility and the places that I will grow.  I am emerging.

About Renee Bates

Renee is the executive director of the non-profit, Greenways for Nashville, a member based organization. In addition to growing private support for the trails and green spaces, she enjoys oil painting, hiking, nature and working in the garden. Renee is married to David Bates of Bates Nursery and Garden Center, a 3rd generation business begun in 1932 by a savvy woman, Bessie Bates.

 

 

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