Tag Archives: Business Savvy

by | September 18, 2014 · 5:00 am

Shine Theory (or Why I Truly Love the Women of Her Savvy)

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I was prepared to write a post about pearls when I was suddenly hit with writer’s block and decided to check my email instead.  The first email I opened was from a college friend. She was writing to send me a link to an article she’d read recently; it was about something called Shine Theory. As a jewelry designer and metalsmith, when I saw the words “Shine Theory,” naturally I thought the article was about gemstones or precious metals. I was in for a surprise; there was nothing about gemstones or jewelry. The article was about why powerful women make the best friends and why we should strive to surround ourselves with women who intimidate us or women we see as “better” (i.e., more successful, smarter, cooler, etc.) than us. After I read the article, I thought about the mission of the HerSavvy group: to challenge each other, inspire each other and support each other or in other words, Shine Theory in real life. Have a look at the article and learn how to shine!

About Lisa Rose Aronow

Lisa Rose Aronow is a metalsmith and jewelry designer who works with a wide variety of precious and semiprecious stones, high karat gold and sterling silver. Her work can be found at Gus Mayer in Nashville, TN or online at Facebook.com/LisaAronowAtelier.

Photo credit: http://i.huffpost.com/gen/1764563/thumbs/o-SEX-AND-THE-CITY-CAST-facebook.jpg

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by | September 16, 2014 · 5:00 am

BRAINSTORMING

Brainstorm

I’m about to work through the visioning process of developing a new product.  My daughter and I have had a passion for something and will soon get together to meld our ideas into a baseline, a platform and visioning program for the concept. Brainstorming is exhilarating for me.  I once heard a quote that went something like this, “The best fun is good work.”  I believe it!   There is an excitement around possibility and creativity, especially when collaborating with others, which feeds my soul.  I recently attended a leadership session on effective brainstorming and I want to share a few points that impressed me:

  • Put someone in charge. Not always necessary though it can be good to have an outside organizer.  This way everyone is on an equal footing in the session.  Turn off the cell phones.
  • No idea is a bad idea. Avoid judging ideas. This is a collection point.  The most sensational ideas can lead to revolutionary products and services.  Number the ideas for later culling.  No striking at this point. Keep the juices flowing.
  • Have a goal. What problem are you solving?
  • Establish a time limit. Begin and end when you say you will.
  • Avoid group thinking because the loudest person will usually get the most weight.
  • Find a way to get people to say what they are thinking.
  • Physically move about in the session to generate energy.
  • Have an action plan for the ideas generated.

When the HerSavvy bloggers were thinking about the blog, we had members among us who were experienced in leading groups through the process.  We had a fabulous time over several sessions of getting our ideas out, and visioning our goals for the blog.  It was team building to say the least.  We created a mission and vision statement and talked about the various aspects of being in a business arrangement together.  Planning and processing our thoughts around the blog helped each of us get to what was important for ourselves.   It was solidifying in the desire to go forward for some and for others it helped them determine that they did not have the scheduling room or desire to continue at the time.   Having a formal session to get to the good ideas, and other sessions to mold the concepts and formulate plans is smart business.

About Renee Bates

Renee is the executive director of the non-profit, Greenways for Nashville, a member based organization. In addition to growing private support for the trails and green spaces, she enjoys oil painting, hiking, nature and working in the garden. Renee is married to David Bates of Bates Nursery and Garden Center, a 3rd generation business begun in 1932 by a savvy woman, Bessie Bates.

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by | September 11, 2014 · 5:00 am

Nice Girls

Corner office istock

There are lots of leadership books out there. Every once in a while, one comes along that hits the nail on the head and raises the bar. Nice Girls Don’t Get the Corner Office did that about 10 years ago. This week a great article came out that that outlines a few tips from this classic.

Here’s the article. You’ll like it, and most likely learn something. Pay particular attention to “Mistake No. 1. ” It is one of the most common mistakes I see in my work with executive women. If you haven’t read the book, I highly recommend it!

About Dr. Debra Fish

Dr. Fish is a consulting psychologist whose writing and work focus exclusively on helping individuals and teams lead more effectively. Her firm, Fish Executive Leadership Group, LLC, counts among its clients everything from Fortune 50 corporations to small, privately-held professional service firms.

 Photo credit: istock: BCFC

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

 

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by | August 21, 2014 · 5:00 am

Using Pictures In Your Social Media

Collage

If you had the time to count online pictures, you’d find there are over 60 million posted every day on Instagram, and 350 million a day on Facebook!  According to Business Insider, Facebook revealed that its users have uploaded more than 250 billion photos.  To put that into perspective, it would mean that each of Facebook’s 1.15 billion users have uploaded an average of 217 photos apiece!

Why so many pictures? With pictures there are no language or cultural barriers.  They cross all socioeconomic levels. Photos allow us to connect emotionally. Therefore, it is imperative that businesses incorporate visual images in their marketing and public relations strategies. This is what Kristin Steed, Social Media Manager for The Container Store, has to say about Pinterest, “We view Pinterest as a success for giving us high engagement with our boards, ever increasing followers and repins and the sales and traffic it drives online and to our stores.”

Here are a few suggestions to begin integrating pictures into your marketing and public relations strategies:

  1. Show day-to-day images that relate to your company’s business.  If you make wine, post pictures of grape vines in various stages of growth, production process, and wine barrels.
  2. Make it easy for customers to enjoy the content you post.  Multiple clicks are often a turn off for users, keep it to a one or two click minimum.
  3. Cross promote your pictures by using them not only in your social media but also in blog posts, websites, email blasts, and public relations efforts.

The Container Store

The Container Store is the original storage and organization store selling 10,000 products to save customers space and time, with locations across the United States. The retailer includes Pinterest in virtually every element of its marketing mix and in its stores, as the community is the number one social media source of website referral traffic and revenue, while also serving as a place for high brand engagement.

– See more at: http://business.pinterest.com/en/success-stories/container-store#sthash.y5D07yn4.dpuf

Today, the big picture sites are Instagram, Pinterest, Tumblr, Twitter, and Facebook.  Don’t stress about having to go to each site with your posts, there are apps such as HootSuite that manage several sites from one dashboard.  It can be overwhelming trying to determine which social media outlet or outlets to utilize.  Start with the first step – pull out those smart phones and take some pictures!

About Lynne Wilkinson

Lynne is the owner of the marketing and advertising company, The Wilkinson Agency, and ReArranging Spaces, LLC, a residential construction and consulting company.

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by | August 14, 2014 · 5:00 am

Savvy Leadership: The DIY Way to Learn How Well You Lead

DIY Leadership Evaluation

Are you making the impact you think you are? Do you wonder how people perceive you? As a leader, you’re undoubtedly curious about how you’re doing, and like most people you get feedback on an irregular basis. In fact, you’re lucky if you get useful feedback even once a year.

No need to wonder anxiously until your next performance review; here are 3 easy steps to conduct your own leadership skills evaluation:

1. Set the criteria

What leadership skills does the company expect? Are there competencies outlined for your position? What leadership skills have you heard about that resonate with you? Name the leadership skills you want to strengthen and make sure you have behavioral definitions for each; in other words, specify what those skills look like on the ground, day to day, as you do your job. Make those behaviors both your goals and the criteria against which you’ll ask others to evaluate you.

2. Ask

Stick your neck out and invite people to give you feedback on those behaviors. Be prepared: most people would rather be anonymous, say nothing, or just complain about you in the restroom. Don’t be disappointed if you don’t get much in the beginning, especially from peers and direct reports. Your boss should be able to give you something useful, however, even if he or she is not the best at it. These three tips will help your asking be more fruitful:

  • Give them a heads up. Tell your boss, directs, peers, etc., you’re going to start asking for feedback regularly, tell them why you’re doing it, how you’re going to do it (via email, in person, etc.), and stress how much you appreciate their taking the time to respond. Invite them to be as candid as they feel comfortable, emphasizing how helpful their input will be to making you a better boss/team member/direct report.
  • Be specific. Ask people about one or two particular skills, or ask for feedback on a specific project, or for a specific period of time. A blanket, “How am I doing?” is likely to elicit polite reassurances, which make you feel great, but are not exceedingly helpful.
  • Don’t ask too often. You run the risk of wearing people out or appearing insecure if you ask for feedback every week or every month. Once a quarter should be the absolute maximum. If you like the idea of gathering feedback after every project, formalize that process and make it multi-directional, rather than only encouraging feedback from others to you. (Bonus hint: this is a super way to ensure you will give regular feedback to everyone else as well. It also sets up a feedback-rich culture, which is crucial to good performance.)

3. Thank, Rinse & Repeat

Always thank folks who send feedback your way, even if you didn’t like what they sent. In most cases, they’re taking as much risk in telling you what they think as you are in asking them. The greatest thank you is to let them know how you’re putting their suggestions into practice. Then, when time comes for you to ask for feedback again, they can let you know whether they see a difference.

There are definitely more robust ways to conduct a leadership skills evaluation, usually involving a 360° survey, some other assessments, and maybe an executive coach. If you don’t have access to those the DIY method is a great alternative. Instead of leading in a vacuum, you’ll know more about where you stand.

Lead on!

About Dr. Debra Fish

Dr. Fish is a consulting psychologist whose writing and work focus exclusively on helping individuals and teams lead more effectively. Her firm, Fish Executive Leadership Group, LLC counts among its clients everything from Fortune 50 corporations to small, privately-held professional service firms.

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by | August 12, 2014 · 5:00 am

The Other Side of the Couch: What’s In A Name?

 

Late July and early August in Nashville can be overwhelmingly humid and uncomfortable.  However, yesterday and today have been little glimpses of fall…crisp air, sunshine, and temperatures in the 70s.  How delicious!

Because of this wonderful weather I have been outside more than I normally am (I am one of those Southerners who is overloved by all insects, in particular mosquitoes and chiggers…I can literally walk across a patch of grass and get attacked, while my husband seems to be immune).  In doing so, I have been enjoying the incredible display of a special kind of lily that happens at this time of year.

These lilies have many names.  I have heard them called Surprise Lilies.  Other names that I am now hearing are:  Resurrection Lilies, Pop-up Lilies, and (my favorite) Naked Ladies.  They start out in the spring with a massive amount of greenery, and no blooms.  The greenery dies away, and sometime in late July little buds begin to poke their way through the soil.  Within a day or two they stand up to two feet tall, spilling pink profusion and a sweet , intoxicating aroma into the summer air – an incredible display.  They line my driveway on either side, cascades of pink spilling up and astounding the eye.  My late godmother planted these lilies, and every time they bloom I am reminded of her legacy of beauty.

Surprise lilies – yes, because they are so sudden and so unexpected.  Resurrection lilies – yes, because they appear to have died and disappeared, and then unexpectedly are reborn.  Pop-up lilies – yes, because they literally pop out of the ground; I think that if I were there I could see it happen. Naked Ladies – yes, only a burst of petals topping a long, green stalk…no leaves, no clothes, so to speak.

Names matter.  What we call something has resonance and connects us to a larger world.  I use “surprise lilies” because that is what Marie called them, and by using this particular name I am connected to memories of her and of her special place in my life.  A master gardener, she spent the last twenty years of her life planting perennials and bulbs, creating beauty, and digging in the dirt.  She loved being outside.  I don’t love being outside, but I love the beauty that she created, and I love remembering her when I see her lilies.

Be aware of how you name things, and of how those names can create an entire internal story of remembrance.  Just like Proust’s madeleine, names evoke more than just an object.  They take you on an internal journey, filled with sight and sound and sensations…just as I see Marie, faded red hair wrapped in a kerchief, happily kneeling in the dirt and planting bulbs for a future she would never see.

Some Additional Thoughts on Names

  1. Be aware of how you name others.  Nicknames or descriptions determine perception.  If you are calling your child “the pretty one”, you can be sure she will learn that this is what you value.
  2. Notice how you name yourself. Many of us have an internal name-caller that isn’t kind.  Work with bringing compassion to your dialogue with you.
  3. Name the things you want in life…values, goals, directions. Naming is powerful.  Give yourself that power.

What is the power of naming in your life?  I would love to know.

About Susan Hammonds-White, EdD, LPC, MHSP:

Communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, proud native Nashvillian – in private practice for 30+ years. I have the privilege of helping to mend broken hearts.

 

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by | July 29, 2014 · 5:00 am

Working the Room

Group

I do a lot of networking.  Not just a little, I do a LOT.  My job is to connect the dots between our company and our clients so that we can literally help build our communities.  To do that I rub elbows with a lot of industry colleagues, every week.  Because of this, you’d imagine that it comes naturally for me to “work a room.”  You know what working a room is: navigating a networking event (think cocktail party for business) and connecting with colleagues or even perfect strangers in a meaningful way.  Well, I’ll tell you a secret.  I used to be horrible at it.  I was the one huddled on the sidelines with the one or two other people I knew, awkward and (I was certain) obvious.

But I had to learn and, like any good engineer, I came up with a tool belt of techniques that turns networking from awkward into awesome:

  1. Before going to the event make a goal. It might be “Meet three new people and find out what they love to do”; or (having asked for the guest list ahead of time, which is often available from the organizers) “Connect with Jane Doe, John Smith, and Gordon Dalrymple.”  And (this is important) once you’ve substantially met your goal give yourself permission to leave.  That takes a LOT of pressure off.
  2. A valued colleague, who tends to get scared when entering a room full of strangers shared this tip: If you’re scared you tend to breathe shallowly and give off the “I’m not really approachable” vibe.  The first step when entering a function?  Breathe deeply.  It will change that vibe and change your whole experience!
  3. When entering the event, do NOT stop after coming through the front door. Walk, with purpose through the group towards the other end of the room.  While walking, scan the crowd for people you’d like to talk with and discern how you’ll join groups.  Often, there’s a bar or food table in the back of any event, so walking through is natural.  Believe me, it is a lot less obvious than standing stock still at the front door.  Extra tip: note those who are standing alone; they would probably be grateful if you introduce yourself!
  4. When joining a group enter across from someone you know or who looks nice enough to let you in. This way they will see you and can work to include you in the group.
  5. Unless you are best friends with all those in the group, extend your hand, make eye contact and introduce yourself by name: “I’m Laura Reinbold, it’s a pleasure to see you.” Especially if you aren’t wearing a name tag! Even acquaintances forget your name in the fray and those around will remember you better.
  6. Have some small talk questions ready and a story or two. A current event works great:  the latest sporting exploit; industry accomplishment in the community; or something relevant to the event itself.  One question that works well is “How are you connected to (this event) (the hosts)?”
  7. While food and beverages are usually abundant, resist eating too much or, worse, over indulging. It’s hard to walk around balancing a plate of food and a wine glass, and still talk professionally.  Choose one at a time. And having that second or third glass of free wine might be economical but it might not serve you well, conversationally.  Nurse that cabernet.
  8. When it’s time to go, or leave a group of colleagues, simply say “It was lovely to see you; I hope you enjoy the rest of your evening.” No need for long explanations — everyone is there to move around.
  9. Lastly, relax and be yourself. The more relaxed and comfortable you are, the more you will make others feel comfortable and THAT will make a great impression!

About Laura Reinbold, PE

Ms. Reinbold explores ways http://www.ttlusa.com can help build our communities, from the geoprofessional side of the engineering profession.

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by | July 17, 2014 · 5:00 am

Step Up To the Table

Meeting Room

Being a woman executive in the engineering profession is still a novelty. It shouldn’t be, but it is. I’m often the only woman in the board room, in the leadership team meeting, or on the advisory board. Sometimes I’m even the first woman to have been around those tables.

Last year, Governor Haslam appointed me to the Architects and Engineer’s Licensing Board. In the 100 or so years of its existence, I am the first woman engineer or architect to have been appointed. Now, you cannot tell me that in the past 100 years there has not been a qualified female architect or engineer worthy of this appointment. Many are WAY more qualified than I will ever be. And before you go blaming past Governors or the influence of men in our profession, let me tell you what I found out. Those asked to suggest nominees for this appointment have been asked before to put forth qualified women’s names, they simply couldn’t find any women willing to commit to the service. That’s what I learned. Now, perhaps they didn’t look hard enough, or ask the right women, but nonetheless, they were told, ” No.”

If you’ve read Sheryl Sandburg’s book Lean In, this propensity for women to say no won’t surprise you. Women often undervalue their qualifications; many believe that if they aren’t 100% qualified for an opportunity, they should not accept it. Men, on the other hand, believe that if they bring over half the skills necessary to the task, they’ll pick up the rest of it OTJ and thrive in the position. This plays out over and over in job searches, promotions, even asking for raises: Women are consistently less likely to put themselves forward for consideration than equally qualified men.

This self-limiting behavior has got to change, ladies. We need you to look for opportunities to step into those leadership roles that you’ve every right to pursue. The young ladies who follow in your footsteps need you to; the men who will prosper from having your expertise at their tables need you to; and I need you to. I want more women at my tables!

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by | July 10, 2014 · 5:00 am

Savvy Talk: Nail your next speaking engagement or media interview with these tips

Speaker

I have a confession to make…I love to talk.  This is no surprise to those who know me, and  even to many who haven’t met me in person.  I became a broadcast journalist because I  love using my voice to illustrate a story.  Radio in particular is fun because there are no  visual aids, just the sound of my voice and the voices of my sources with maybe some  great ambient sounds.

I also enjoy public speaking.  Unlike radio broadcasting which takes place in a small studio  with just me and maybe a sound engineer and a microphone, when I speak in public I get to  experience my audience.  I can hear their laughter, see their faces and even answer  questions.  It’s invigorating for me to interact with people.

For most people, though, this is not the case.  It’s a well-known fact that the number one fear is public speaking.  Yep, most folks would rather be on an airplane with no working engines than stand in front of a group and talk.  Go figure!  But for those in the business world public speaking is a fact of life.  Making presentations, giving speeches and talking to the media are tasks that can give even the most seasoned C-level execs nightmares.

Here are some sure-fire tips to help you survive (and maybe even enjoy) your next speaking engagement or media interview:

  1. Be prepared.  This may be obvious but I cannot count the times I have begun an interview with someone only to find she does not know her talking points or does not have relevant facts available.  Taking the time to know your message can make all the difference between being misquoted and helping to shape the story your way.
  2. Practice.  Again, obvious, but many busy people do not take the time to practice their speaking skills.  Begin with a tape recorder, in private, until you feel confident that you like what you hear.  Then stage a mock interview with someone you trust like your assistant, a colleague or your communications advisor.  Pretend you are preparing for a Candidate Debate, they all do it!
  3. Slow it down.  Most of us tend to speak fast when we are nervous.  Even professionals tend to speed it up under pressure.  If it feels like you are talking too slowly, you’re on the right track.  And make sure to practice enunciating difficult names and terms.  Oh, and remember to breathe!
  4. Make eye contact.  This is a great way to connect with your audience.  If you are speaking to a large group, choose a person to look at and then sweep your gaze around the room making eye contact with a few other people.  Hold each person’s eye for a few seconds before moving on.
  5. Don’t fidget.  Fidgeting is a way to release nervous energy.  But unfortunately it only makes you appear more nervous.  If you have a podium, try to rest your hands on the sides of the top.  Don’t hide them behind because this makes you look like a talking head.  If there is no podium, one trick is to keep one hand in your pocket.  Another idea is to hold something like a pen or pointer, but do not let the object make you more fidgety.  Sometimes strolling along the stage helps, but be careful not to move too quickly.
  6. Think before you answer.  This is really important for media interviews.  Remember the reporter’s job is to get a juicy sound bite.  Most of the time she knows what she wants you to say and will keep asking questions until she gets it.  Take time and think about your answer before you open your mouth.  The reporter will wait as long as it takes.  And if you want to stall, ask her to re-state the question another way.
  7. BE PREPARED!!!  I started and ended with this so it must be pretty darned important.  Do your homework, practice, know your message and your next interview or presentation will be a piece of cake!

One final thing, learning to be an effective public speaker is a process.  For some people, it comes naturally but for most, it does not.  Don’t beat yourself up if you stumble during an interview or presentation.  Just keep working on it.  And let us know how you’ve tackled this very important part of business.  Remember: Savvy women share!

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