If you had the time to count online pictures, you’d find there are over 60 million posted every day on Instagram, and 350 million a day on Facebook! According to Business Insider, Facebook revealed that its users have uploaded more than 250 billion photos. To put that into perspective, it would mean that each of Facebook’s 1.15 billion users have uploaded an average of 217 photos apiece!
Why so many pictures? With pictures there are no language or cultural barriers. They cross all socioeconomic levels. Photos allow us to connect emotionally. Therefore, it is imperative that businesses incorporate visual images in their marketing and public relations strategies. This is what Kristin Steed, Social Media Manager for The Container Store, has to say about Pinterest, “We view Pinterest as a success for giving us high engagement with our boards, ever increasing followers and repins and the sales and traffic it drives online and to our stores.”
Here are a few suggestions to begin integrating pictures into your marketing and public relations strategies:
- Show day-to-day images that relate to your company’s business. If you make wine, post pictures of grape vines in various stages of growth, production process, and wine barrels.
- Make it easy for customers to enjoy the content you post. Multiple clicks are often a turn off for users, keep it to a one or two click minimum.
- Cross promote your pictures by using them not only in your social media but also in blog posts, websites, email blasts, and public relations efforts.
The Container Store
The Container Store is the original storage and organization store selling 10,000 products to save customers space and time, with locations across the United States. The retailer includes Pinterest in virtually every element of its marketing mix and in its stores, as the community is the number one social media source of website referral traffic and revenue, while also serving as a place for high brand engagement.
Today, the big picture sites are Instagram, Pinterest, Tumblr, Twitter, and Facebook. Don’t stress about having to go to each site with your posts, there are apps such as HootSuite that manage several sites from one dashboard. It can be overwhelming trying to determine which social media outlet or outlets to utilize. Start with the first step – pull out those smart phones and take some pictures!
Lynne is the owner of the marketing and advertising company, The Wilkinson Agency, and ReArranging Spaces, LLC, a residential construction and consulting company.