Category Archives: Business Savvy

by | June 28, 2016 · 5:00 am

Globalization and the Beautiful Game

Soccer Ball

The biggest sports story in the world at the moment is Leicester City Football Club (LCFC).  They beat odds of 5000 – 1 to win the 2015 -2016 English Premier League title.  The LCFC story is a microcosm of globalization.

LCFC is an English football (soccer) club owned by a Thai businessman. The coach is an Italian. The defensive unit consists of an Austrian, a German, a Jamaican, and an Englishman. The goalkeeper is Danish and his back up is an Australian. The lead strikers (goal scorers) are English, Argentinian, Japanese, and Algerian. The midfield is run by two Englishmen and a Frenchman.

This trophy winning team wouldn’t exist without globalization. A global market place allowed the players and coaches to freely sell their services.  Free trade allowed a Thai businessman to invest in an English company that thrives on a local fan base. The Thai owner, like all sports team owners, used the investment to enhance his company’s global brand. Thanks to the title run, we’ve all heard of King Power even if we don’t know the product or service sold under that name.

But future business deals like the Leicester City team are threatened by a rising tide of anti-trade and anti-globalization.  Across Europe and in the U.S. populist politicians spew anti-trade messages to voters who feel left behind by global trade deals.

Globalization is scary.  Global trade may lower costs for services and products which is good for consumers, but global trade also means that workers at all skill levels face lower wages and job losses as their jobs are automated out of existence or moved to lower cost countries.

I’ve been losing jobs to globalization since the 1980’s when I was downsized from a factory job because overseas competitors could provide the same product at half the American cost. I remember being angry at the factory owners for shutting down the factory and at competitors in countries that didn’t seem to care about worker safety, a living wage or product quality.

Of course, I also remember the grim pre-global trade days of the 1970’s with high inflation, trade barriers that raised the cost of goods and services, protected jobs for insiders and stagnant wages or unemployment for everyone else. So as much as I once hated globalization for dumping me in the unemployment line, it was an opportunity. It gave me an incentive to complete a university education that made me more employable.  I continue to scramble to improve my skills and knowledge to stay relevant as the market place changes.

It would be a shame if trade deals are abandoned in a wave of fear about job losses and “unfair” competition. Abandoning global trade would mean a loss of opportunity for new products and services and higher prices.  It would also ruin the beautiful game of soccer because we’d miss out on Leicester City FC using a global workforce to win a major sports trophy.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | June 21, 2016 · 5:00 am

Artist Tech

Renee's Tomatoes

Spineless? Never!, 8” x 10” oil, © Renée Bates

As a painter, I use technology for capturing the light, or a moment in time.  I work as a plein air and studio painter.  Plein air is a term defined as pertaining to a manner or style of painting developed chiefly in France in the mid-19th century, characterized by the representation of the luminous effects of natural light and atmosphere as contrasted with the artificial light and absence of the sense of air or atmosphere associated with paintings produced in the studio.  Plein air can also be defined as designating a painting executed out of doors and representing a direct response to the scene or subject in front of the artist.  Lastly, a plein air painting is defined as having the qualities of air and natural light.

The business of “chasing the light,” as the sun moves across a scene, can make an artist crazy or in the least, make for a poor painting.  The “values,” or light and dark bits, are what make the thing read, even more than the color.  If you cannot capture it all quickly, you will lay out a painting, work it for a bit, then take a photograph and finish in the studio.  Technology is most helpful here.  The artist of former centuries had to work fast, or they had photographic memories.

I am probably most grateful for cell phones with quality cameras. A photography instructor recently said, “The best camera is the one you have with you.”  True. I regularly capture wildlife shots and beautiful horticulture with my phone camera. While it doesn’t get great detail at far distances, it does afford me many action shots.

When setting up plein air, I will often look through the lens at a scene for scale or, take a photograph and use the cropping tool to decide how I want to lay it out on canvas.  Back at the studio, with Photoshop and similar software, I will sometimes punch up the color in an image, or blur it for a more impressionistic effect.  I will work from a print or use the computer monitor to view as my source. I like to blow up flowers with the cropping software to achieve an abstract view.

When a painting is nearly there, I will take a photograph to see how well I have communicated with the lights and darks, and I’ll always find areas that need tweaking.

Using photos to electronically market on websites and social media is current practice for most artists.  The technology with these platforms has improved dramatically in the last couple of years.  I created a website in just eight hours.  I look forward to seeing how much better technology will be in five years.

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit Greenways for Nashville to pursue art and product development.  Renee likes being in nature, hiking, birding, and working in the garden. Married to David Bates of Bates Nursery and Garden Center, a 3rd generation business begun in 1932. Renee admires the fact that it was begun by a savvy woman, Bessie Bates.  Renee’s art may be enjoyed from her website or followed on Facebook.

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by | June 7, 2016 · 5:00 am

Leadership Lessons:  It’s Not All Fun and Games

Fun and Games

 

I am, at heart, someone who loves to have fun and enjoy myself.  This does not mean I can’t be serious when the situation calls for it.  In fact my family members have been known to tell me to lighten up, take things easy, chill out.  But spending my time doing things that are meaningful and fulfilling, that add value to the world around me, brings me joy and pleasure.  I am also, by nature, an optimist and an extrovert.  This makes me, for better or worse, a natural cheerleader and people-pleaser.  Whether it’s encouraging my kids or spouse when they face challenges or telling a member of my leadership team that they should just “go for it,” when they have an idea for a program or fundraiser, I just can’t help myself.  The glass must always be half full, darn it!  Thankfully, I have a spouse and others in my support network who are realists and who can bring me down to earth when it’s time for some tough love.

This brings me to the hardest leadership lesson I’ve learned so far.  Sometimes it is out of my control to make things fun and joyful, for me and for those around me.  There are difficult decisions that must be made and not everyone will be happy with the outcome.  Being a leader means shouldering the burden and being willing to face criticism, and to answer for your actions or the actions of others.

I recently had to make such a decision, for the good of the organization.  I did my homework, consulted advisors both inside and outside.  I listened to opinions on both sides of the issue.  In the end, I made a decision that disappointed and hurt someone I care about.  I’m not going to lie, it sucks!  I do not like being that person who can’t please everyone.  And while I stand by my decision and feel confident I did the right thing, it has been tough going.

During the worst of it, someone whose opinion I trust and whose insights I value, said, “Being a leader is not all fun and games.”  An obvious thing, really, but that simple statement brought me comfort.  It gave me perspective and the permission to not please everyone all the time.  It also helped me to see that making a good decision, the right decision, can be satisfying on its own.  Even if I have to disappoint people, something I abhor, there is some pleasure to be had in taking the long view, in stepping up to lead an organization and knowing that this too shall pass.

This latest trial has left me with some scars and bruises, but I feel stronger and more confident as a leader.  I know that next time, and there most definitely will be a next time, I will be better prepared for the pain.  And while leadership isn’t all fun and games all the time, it is an experience I treasure and one I truly enjoy.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | May 24, 2016 · 5:00 am

How Technology Changed My Job

DOS

I remember being afraid of the first computer I used because I had to learn DOS with the little green cursor and the backslashes and forward slashes.  The system didn’t automatically save your document or prompt you to save it so I stuck a stickie note reminder to the side of the monitor.

Everything was printed on a flimsy dot-matrix printer and then mailed, couriered or faxed.  Faxes printed on slick paper that left black ink smudges on your clothes before curling up, turning yellow and becoming illegible.

I wasn’t sure I would like the new tech world, but soon the dreadful DOS was replaced with a desktop computer with Word Perfect.  I’ve always preferred Word Perfect over Microsoft Word because it was friendlier to writers.  Alas, Microsoft Word became ubiquitous and Word Perfect went the way of the dinosaurs.

Word Perfect was just an early example of all the changes technology has made to my job.  Many of the jobs I held early in my career, like hand delivering pleadings to the court clerk’s office for filing, have become irrelevant due to technology.  Most courts now require pleadings to be filed electronically.

But for every loss, technology had offered so much more. For example, email and text messaging eliminates the old phone tag game of trying to connect with colleagues or clients.  It also lowered the cost of starting a business.  Early in my career, a business owner needed to rent (or own) office space, furnish it, and hire staff.  The business owner also needed a telephone line obtained at great cost from the local baby Bell monopoly, a clunky desk top computer, a printer, a copier, and a fax machine.  A coffee maker was also a critical piece of office equipment.

Almost none of that is necessary today.  When I started my consulting business about five years ago, technology allowed me to work from a home office and use my cell phone as my business number.  My cell phone also allows me to text and email clients.  I get coffee at coffee shops when meeting prospects or clients.

I run my business with a laptop and a combined printer/copier/scanner.  My clients attach documents to email or we use cloud-based services like Google Docs or Dropbox to share documents on-line.  I save documents electronically and only occasionally print them.  A drawback to electronic databases is trying to remember my clever title for the file folder and document that I so diligently saved.

Of course, it’s not all a paradise.  Technology allows hackers and fraudsters to try to crack our on-line treasure troves of information, so any small business must invest in cyber security to protect its information and reputation.  Still, I wouldn’t want to go back to the days before all our modern technology.  Without all these modern conveniences, I would still find it necessary to be an employee in a big corporation because the investment costs of starting a business would simply be too high.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | May 5, 2016 · 5:00 am

Women and the White House

White House

 

The current election cycle is a reminder of how far our country still has to go in its treatment of women. We’ve never had a woman president. To understand why, take a look at the history of women presidential candidates.

The first woman to run for president was Victoria Woodhull. She had to form her own party because the established political parties refused to acknowledge her candidacy.  After all, women couldn’t even vote back in 1872. Woodhull ran on a platform of “free love,” meaning legal protection for abused women and no-fault divorces.  Preachers denounced her as an offense to God and the natural order of things.

A century later in 1972, Shirley Chisholm ran for president as a Democratic Party candidate.  Every time her name was mentioned, people laughed. No one believed a black woman should be, or could be, president. Her presidential run is a footnote because 1972 was the year of Nixon’s reelection and the beginning of the Watergate scandal.

In 1984, no woman ran for president, but Democrat Walter Mondale selected Geraldine Ferraro as his vice presidential candidate. They lost by a landslide to incumbent Ronald Reagan, but their campaign wasn’t helped by the attacks against Ferraro and her husband. Her husband was Italian-American and he owned a construction company in New York City.  Voters were warned that a vote for Geraldine was a vote for the Mob.

This time around, Carly Fiorina and Hillary Clinton announced White House runs.  Ms. Fiorina dropped out early. Her critics warned that she would be a lousy president because she was a difficult boss and showed poor business judgment while she was CEO of Hewlett Packard.  Hillary Clinton stands accused of dishonesty, poor leadership and owing her political life to Wall Street bankers.

Historically, male candidates have also been accused of poor business judgment, poor leadership, not playing well with others and being in hock to special interests. But these “character” flaws are rarely considered a serious handicap for male candidates.

What does this tell us about our country?

  1. Women are deemed un-presidential for exhibiting the same qualities that apparently make men presidential material.
  2. Women only appear on a major party’s ticket when that party is expected to lose the general election.

Would a woman make a good president? I don’t know. I do know that some incredibly useless, incompetent and politically tin-eared men have occupied that esteemed office.  A woman president could hardly do worse damage than the male duds.

I’d like to see women of all political persuasions work together to fight the social stereotypes that automatically discount women as presidential material.  Years ago, a cigarette brand marketed to women used the tagline “We’ve come a long way, baby!”

I think we’ve still got a long way to go.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | April 25, 2016 · 5:00 am

How Journalism is Evolving in a Tech Savvy World

Tech News

Just before I began journalism school, nearly 20 years ago, I attended an orientation for new students.  I was seated at a table with the Dean, an award-winning print and broadcast journalist, who asked me point blank if I thought newspapers were eventually going to disappear.  “I certainly hope not,” I answered, “I can’t imagine not starting my day with a cup of coffee and a newspaper.”  Indeed, the Internet was in its infancy, cell phones were tiny, laptops were big and bulky and analog video was still the reigning format for TV news.

But the writing was on the wall (no pun intended) and our university had just created a cutting edge, high tech program for incoming students called “Online Journalism.”  The younger undergrads and my young grad school classmates flocked to the program, eager to learn this new technology.  But me, I wanted no part of it.  I had waited a long time to pursue my passion for journalism and I was determined to rely on traditional, time honored, reporting methods.  In fact, I continued to take notes and do my writing in long hand in a spiral notebook.

Those that don’t evolve are soon left behind and after much teasing by my 20-something classmates, I taught myself to compose my assignments on my computer.  When the school built a multi-million dollar state of the art digital newsroom, I registered for classes to learn how to navigate the world of digital news reporting.  I actually enjoyed the process and was pretty good at editing.

Imagine my surprise when my first job after grad school, at a local public radio station, required me to learn how to record on and edit reel-to-reel tape!  The 50-year-old station still hadn’t upgraded to the digital technology I’d worked so hard to learn.  But in time, they also made the switch.

These days, my tools of the trade are all contained in my IPhone.  I can take notes, record, edit and upload stories to the cloud, all from a device that fits in my pocket and weighs a few ounces.  Both audio and video quality is sharp and I can produce stories anywhere at any time.  Rather than wait in a newsroom for an assignment or a call from a source, I can be on the job all the time, anywhere.  The news cycle is now 24 hours and the churn is never ending.

So how has this new digital world affected the profession of journalism itself?  Here the waters are much murkier.  Questions about what is news and who is a journalist are much more complicated now that pretty much anyone with a phone or a laptop can record and report on events.  And the quality and quantity of product also raises questions about what is news and what is entertainment.  There are more podcasts, blogs, vlogs and online programming than can be counted, and the numbers grow exponentially.  The simple question about the survival of newspapers seems quaint in today’s world where even venerable publications have laid off print staff in favor of bloggers, podcasters and online producers.  Is this bad?  I’m not sure.  The world is both expanding and shrinking as new technology connects us all in ways we never dreamed of when I started school.

What’s up ahead?  It’s unclear where this digital revolution is taking us.  My hope is that whether through formal education or trial and error, there will always be those people who are our eyes and ears throughout the world; people with integrity who can report honestly and fairly, shine a light on events and be a watchdog, a voice for those who have no voice.  For whatever form it takes, that is the mission of good journalism and there is no substitute.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | March 29, 2016 · 5:00 am

More Things I Didn’t Know (When I Started My Business)

 

Ignorance 2

Recently I wrote about some of the things that I didn’t know when I started my consulting business. My first list focused on money issues. That’s no surprise. I’ve had a few financial near death experiences since starting my business almost five years ago.

Now I’m back with a second list of things I didn’t know when I started my business. I’m betting I’m not the only one who didn’t know:

  1. Which services my prospective clients would actually consider critical enough to buy. My first efforts involved selling a service which I thought was important but no one wanted to buy. Clearly I had misjudged the market. So I started over, assessing what prospects and clients said they needed. Then I had to continuously tweak my services to keep up with changing demand.
  1. How to identify my ideal client and niche market. This is a corollary to the above point. I’ve marketed my services to plenty of businesses who couldn’t afford me at any price or didn’t care about human resources. So I created a spreadsheet of key data about each client to identify my ideal client. Now I regularly update my spreadsheet to continue defining my niche market. I recently listened to a presentation by Marcus Whitney, co-founder of Jumpstart Factory, in which he advocated reviewing client metrics every two weeks in order to continuously refine the profile of your ideal client. It’s nice to have validation that I’m finally on the right track.
  1. I’ll always have to talk myself off the ledge. Every time I got a new client I was ready to break out the champagne. Every time my services were rejected I wanted to throw myself into a volcano. Then a very good friend who also runs a small consulting business told me, “You’ll always be talking yourself off the ledge.” That’s a typical day in the life of a small business owner.
  1. That my stubbornness would be one of my best skills. Okay, call it persistence. I sell a service, not a product. That means I must meet dozens of people each week, educate them about my services and what my ideal client looks like, and then hope for a referral. I prefer coffee meetings since it’s less expensive than a lunch or dinner and eliminates the awkwardness over who pays for the meal.  But a meeting does not a referral guarantee. I’ve had many days with caffeine highs when I wondered if I made the right career choice. Then my stubborn streak would kick in and I refused to accept failure.  Ironically, my stubborn streak was a detriment when I was an employee.

The list could go on because owning a business is a process of experimentation in which you never really get it “right.” You just keep learning and that’s fine with me.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | March 22, 2016 · 5:00 am

Leadership Lessons:  What’s Your Style?

Style 3

I was fortunate to have two years to plan for my presidency of our synagogue’s Board of Trustees.  And for several years before that, I was a member of the Board and Executive Committee.  Those prep years were invaluable for helping me to observe the presidents who came before and to learn about various leadership styles.  One thing is clear: there is no “perfect” way to lead.  As in politics, there are many different types of leaders and it is important for each to bring her unique skills and talents to the table.  I do, however, have some observations about various styles.  Here they are, in no particular order.

1. The Micro-Manager

We’ve all worked with and for these folks.  They love to have their hand in just about every aspect of an organization and, if you’re not careful, will “check in” several times a day with staff and others to make sure things are “going okay.”  This is really their attempt to control all aspects of the organization, project or event.  Micro-managers can be sweet and lovable, but also very annoying.  Give good direction, trust your team and then let go.  If they need you, they’ll ask.  If you see someone veering off course, you can always jump back in.

2. The “Hands-off” Leader

Everyone likes to say they are “very laid back,” but in practice a laid back or “hands off” leader can be difficult as well.  This person, while well-meaning, is often not very confident in her abilities as a leader and, consequently, doesn’t lead.  Relaxed is good, empowering others is great, but a strong leader models the behavior they want to see in their team.  If your leader lacks vision and drive, if she gives no direction, things can fall apart quickly.

3. Where Does the Buck Stop?

Some people really want to be a leader, but they lack something I believe is one of the most important qualities: accountability.  Regardless of who falls down on the job or which ideas don’t pan out, the leader of an organization must be willing to take responsibility.  No, everything is not your fault, but making decisions and managing outcomes are key parts of being a leader.  Be mindful of who is on your team and what they can deliver and manage your own expectations.  When things don’t go as planned, be ready to face the music.

4. “I’m Just Not Organized”

Not everyone is a detail oriented, chart-making, list-keeping type of leader.  But it is important to develop your own way of staying organized.  In any organization there are many things that require attention on a daily basis.  Some things are more urgent than others, but it’s important to be able to prioritize and manage time.  Remember, everyone is looking to you to set the tone.  If being organized is simply not your innate style, enlist the help of a trusted assistant.  Just remember you cannot blame the assistant if the system breaks down.  See #3 above!

5. “I Can Do It All Myself”

When I was young, my mother told me that a good leader knows when to ask for help.  Along with accountability, I believe this is also one of the most important skills a leader should have.  In planning for my presidency, I got to know a lot of people in the congregation and developed key relationships with people I knew I’d want on my team.  For an extrovert like me, getting to know people is one of the most fun parts of being a leader.  I admit I am still amazed when people agree to help or be on the team, but it is gratifying to work together toward a common goal.  Do not be afraid to ask for help.  No one can do it all by themselves.  Those that try are doomed to either failure, or plenty of sleepless nights and frustrating days.

 

So there you have it, my take on leadership styles.  How do you find yours?  This process takes soul searching, honesty, observation and trial-and-error.  If you’ve already completed this process before you take leadership, good for you!  If not, remember #5 on my list:  ASK FOR HELP!  There are plenty of mentors out there waiting to give advice and guidance.  And if you don’t have someone, contact me here at HerSavvy.com.  I would love to be a part of your team!

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | March 15, 2016 · 5:00 am

Listening for Effect

2016-03-15 08.36.48

Since becoming a full-time artist, I spend a lot of time working alone. When I worked in an office building, I sometimes hummed while working, or played the radio. I tried to keep the humming confined to my personal office. Now that I am working on my own, I often listen to music or audiobooks, enriching the day, making me feel happier, and engaged, or something. I tend to use particular types of music at varying stages of a painting. At the start, instrumental music of the classical nature, or contemporary stringed instruments. No lyrics to distract, just instrumentals to inspire.  After I am well into a piece and feeling the direction is solid, I move to pop or rock, something with a good beat.  When feeling free and focused while cooking or cleaning, I sometimes turn the rock up loud. Music has always played a major role in my life, having begun playing piano and violin in grade school.

Curious if others used music as a tool to achieve certain moods or effects, I polled some friends. A professional therapist said she did not listen at work though she used classical, instrumental music to unwind and the hearing of her favorites station invoked a visceral relaxation effect.

An attorney friend said she didn’t listen at work because it was difficult to focus and her mind would shift away from the task at hand. For cooking she enjoyed classic rock & roll; for resolving angst, Bonnie Raitt or other blues artists and for background music for parties, it was folk rock or classical. She pointed out that music lifts spirits and is a great way to connect with other people.

Another attorney listens to specific classical composers, technically baroque music. “It perks me up and makes me feel happier,” she said. She uses classic rock like The Beatles, to inspire housework. Particular music was so tied to an activity that actual pieces affect her mood and thoughts. For example, some classical guitar that she listened to when reading a favorite author could bring her thoughts immediately to plot points in her books. Some Bach pieces for cello reminds her of the soundtrack from Schindler’s List and produces a “downer” feeling because of the atrocities of WWII and Auschwitz.

A business consultant friend listens to jazz, mostly contemporary jazz, and if she needs to concentrate deeply, complete quiet. For relaxing, she chooses the smooth jazz of Boney James, Walter Beasley, Marion Meadows, and Chris Botti, to name a few. She noted that her 22-year-old son listened to jazz through headphones while studying. Ah, youth!

What are you listening to for effect?
About Renee
Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit, Greenways for Nashville. Renee is inspired by nature and enjoys hiking, birding, and the garden. She contributes to HerSavvy, a blog featuring writings from a group of well-informed women wishing to share their support and experience with others. Married to David Bates of Bates Nursery and Garden Center, enjoying flora and fauna is a family affair.

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by | February 23, 2016 · 5:00 am

History is Alive

Books

I am frequently asked why I love history so much.  History is alive. It’s full of people and how they lived their lives.  Since we learn by observing other people, historical persons are the ultimate role models.

For example, George Washington was brilliant at projecting confidence.  The worse things got, the more he appeared calm and confident. His attitude inspired his troops to continue fighting for eight years in the Revolutionary War. Any business owner understands the importance of projecting confidence to employees, clients, and competitors. Confidence breeds success.

Another guy I’m partial to is General George Thomas, nicknamed the Rock of Chickamauga.  Why? When the entire Union line broke and scampered back to Chattanooga, Tennessee, he refused to retreat and ordered his men to stop the Confederates. He turned a potential disaster into merely an embarrassing day for the Union Army.

Every business owner has experienced a version of Chickamauga when a key client cancelled a contract leaving a giant hole in the company’s bottom line or a project went hideously wrong. Successful business owners hold their nerve, trust their team and battle on to retrieve something from the mess.

History also gives us perspective. Without historical comparisons, we have a tendency to believe the challenges we face are brand new. But there truly is nothing new under the sun because human nature doesn’t change.

Take a look back at the first “world war” known as the Peloponnesian War which lasted from 431 – 404 B.C. Athens and Sparta fought across Greece, then on to North Africa, Sicily, Spain, and all Mediterranean points in between. They trashed the known world fighting for economic and political control. The war created an opportunity for the competing Persian Empire to try to conquer Europe.  It all seems a bit like Microsoft and Apple who were so busy fighting each other they failed to recognize the threat posed by Google.

The Peloponnesian War is described in wonderful detail by Thucydides. He had time to write because he was unemployed after disagreeing with his superiors about the Athenian strategy to defeat Sparta. He’s an early example of making a career transition, in his case from soldier to historian.

Thucydides tells of heroic battles and the suffering of civilians, of spies and traitors. His most memorable character is Alcibiades who sold out his home town of Athens to the Spartans, then switched sides, before pulling yet another switcheroo. Alcibiades eventually sold out all the Greeks to the Persians.

Alcibiades must have been charming because it took years for the Athenians and Spartans to stop trusting him. Today, Alcibiades would be labeled as anti-social or sociopathic. I’ll bet you’ve met an Alcibiades at some point in your career.

These few examples illustrate why I love history.  I have role models for every possible event in my life.  I can see how current challenges are the same or different than historical events and that guides my strategy on how to react.  No how-to book will ever match what I can learn from history.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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