Tag Archives: women as leaders

by | September 20, 2016 · 5:00 am

Launching Your Business

open

Launching a business is much like planning a military campaign.  It requires research and planning to achieve the goal.  A business owner must research whether there is a market for the new business’ product or service and then plan to achieve the goal of running a successful business.

There is plenty of advice on launching a business, much of it contradictory since there are so many variables to consider.  What legal structure should I use to protect my personal assets?  How much market research should I do about my service or product?  Who is my target market and how do I let them know I’m open for business?  It’s all very confusing, even with the best plan.

That’s because the best plans fail.  There’s a famous military axiom that “no plan survives first contact with the enemy” (substitute “the market”).  In business this axiom means that you need to plan well but be prepared to adjust quickly.

For example, I launched my business with a service that I thought would be a winner.  However, within a few months I realized that I had misjudged the market.  So I revised my entire business and re-launched it.  A few years later, a key client walked away and I had to revamp my services and re-launch again.

Creating a great product or service is just the beginning of the effort to launch a business.  A business owner also needs to understand the competition.  In military terms, it means knowing the topography over which the attack will be launched.  For example, military planners avoid attacking directly into a strongly defended position.  They prefer flanking attacks to catch the opponent in a weak spot.

For a business owner, this means knowing what your competitor does best. There’s no point going head-to-head with an established competitor unless your product or service is significantly better.  Inertia and draconian cancellation policies tend to keep people locked in to their existing vendor’s services.

When I think back to the launch of my business, there are two major tasks that I wish I had done differently.  First, I wish I had researched the market more effectively to avoid wasting so much time on a service that didn’t sell.  Second, I wish I had given more thought to how I would deliver my services.  Marketing is not my strong suit.  I could have avoided a lot of heartache by admitting the obvious and outsourcing these tasks much sooner.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | September 13, 2016 · 5:00 am

The Other Side of the Couch – Books That Have Touched My Life

reading-baby

I really cannot remember a time when I could not read.  I know that my mother read to me, even as a baby.  A family story chronicles me at three reciting “The Night Before Christmas” in its entirety to my two year-old sister. I remember at six dancing down the hall of the house, having received a set of the Bobbsey Twins series for my birthday.  Later the Cherry Ames, Student Nurse Series and biographies of accomplished women took center stage.  Wherever I went I had a book.  I was called out in class for reading under the desk during other classes.  In the summer I stacked books beside my chair in the living room and read voraciously.

Books took me to other places, other stories, other lives.  Books took me away from my own lonely life in middle and high school, becoming the friends for whom I longed.  Books widened my world, taking me to ancient Rome (Great and Glorious Physician), to Renaissance Italy (The Agony and the Ecstasy), ancient England (The Mists of Avalon), to a romanticized South (Gone with the Wind).   I climbed the moors with Jane Eyre, rejected and then fell in love with Mr. Darcy.  Discovering theater, I reveled in Shakespeare’s tragedies and comedies.

As a professional counselor a whole other genre of books has become significant.  The stories of people’s lives embodied in historical and other fiction have been amplified by the professional literature of a lifetime.  Out of all of the hundreds of books and articles I have read over thirty plus years, three stand out as especially life-changing.

The first is On Becoming a Person by Carl Rogers, in which he elucidates the three core conditions required for transformational change in a client (empathy, authenticity, and unconditional positive regard).  These foundational principles have informed my work from its inception.  Second is the amazing leap into a new way of seeing power, articulated by Jean Baker Miller in her seminal work Toward a New Psychology of Women, in which she describes “power with” rather than “power over” as a way to understand the relational process of transformation.  Third is the slim volume called Focusing by Eugene Gendelin, a book that opened the door into the centrality of the body-based knowing that creates change, if it is given a chance.

Whether fiction, biography, or professional literature, what all of these stories and experiences have in common is an arc of change.  Characters grow, develop, learn.  People live through struggle, learn new ways of being.  Through my profession I have learned how to be part of and witness to that process of change, informed by the touchstones of presence and witness.

Does your life story have an arc?  Have you considered how your story could be created?  What if you were an author, considering a biography of the life you have led?  What would you see?

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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by | August 30, 2016 · 5:00 am

The Gig Economy

Gig Economy

When I was growing up, everyone was expected to work a 9 to 5 job with a pension, health care and other fringe benefits.  Only deadbeats turned down a “real” job to do their own thing.  Of course, even then cradle to grave employment was already a myth.

Lifetime employment with one employer went the way of the dodo bird in the 1970’s as the U.S. economy began opening up to international trade.  The auto industry, the bedrock of lifetime employment and gold-plated benefits, was the first to feel the shock.  To compete, the U.S. auto industry automated factories which meant they needed fewer workers.  That led to labor strikes and everyone blamed the Japanese auto makers for “stealing” American jobs.

In the 1980’s, President Ronald Reagan pursued his dream of “small government” which translated into de-regulating many industries.  That lowered costs to consumers but it also meant job losses.  One of the deregulated industries was trucking.  That led to more labor strikes and the occasional murder of non-union truck drivers.  Union members and their sympathizers used high-powered rifles to shoot at trucks driven by non-union drivers.  I remember holding my breath as I listened to the evening news, wondering if one of my truck driver relatives would be the next casualty.

In the 1980’s, companies automated many jobs to remain competitive.  They downsized and reorganized their workforces and cut their employee training budgets.  Today employers complain that workers are disengaged and lack loyalty to the company.  Here’s a news flash to employers: Employee engagement is not likely to come back.  Employees who are old enough to remember the 1980’s are not going to invest in a company that they believe won’t invest in them.

Millennials and Gen-Xers didn’t experience the wrenching changes of the 1970’s and 1980’s but their parents did.  So, in a sense, these younger workers grew up disengaged from their employers.  Rather than fitting into a box prepared by their prospective employers, they want to set their own hours and decide what work they will perform.

That’s not such a bad attitude because the economy has changed.  Our economy now thrives on technology that automates many jobs. Cloud-based software allows an entrepreneur to replicate an entire back office with little or no assistance.  Of course, this means that businesses large and small need fewer workers.  But it also means that the barriers to starting a business are lower which allows the self-employed and “gig economy” to grow.

A major concern is that government regulators are creating more rules that fit the old economy instead of the new “Uberized” economy.  Government service is virtually the only remaining industry with lifetime employment which may explain why the regulators are looking at the myth instead of the reality of today’s workplace.  Instead of more regulations, we need training programs to teach new skills to workers who have lost their jobs due to technological advances.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | August 17, 2016 · 5:45 am

Books That Changed My Life

Reading

Growing up, I spent most of my free time with my nose in a book.  I was not athletic, I was not particularly popular, and lived in a crowded duplex with three generations of my family.  Reading was always my escape and I read voraciously.  My parents, both teachers, had shelves of books and I loved looking at them, touching them, flipping through the pages.  I can still picture the battered shelves with titles from O. Henry, Edgar Allen Poe, William Shakespeare, Sinclair Lewis and many more.

When I was in grade school, I loved reading biographies, primarily those of women,  Clara Barton, Louisa May Alcott, Marie Curie, Maria Tallchief and Isadora Duncan, just to name a few.  It was through the lives of these pioneering women that I could imagine a world of possibilities for myself.

It was around this time, that I also entered the world of fantasy through one of my all time favorites, “A Wrinkle in Time.”  Even today I continue to love stories about time travel.  There’s something about the mind-bending nature of the genre that keeps me thinking about it long after I’ve finished the last page.  I even enjoy films about time travel, yes, “Back to the Future,” never ceases to entertain me, and the romance of “Somewhere in Time,” still haunts.

As I grew up, I fell in love with mysteries.  Yep, I had a small collection of Nancy Drew stories, but I quickly moved on to Agatha Christie, an interest that continues to this day.  I love nothing more than to curl up with a good “whodunit,” especially when I’m on an airplane or on vacation.  Then, I can enjoy the whole book in one sitting!  Mystery readers know there is nothing more frustrating than putting the book down, only to return days (or weeks) later and not remember what is going on!

As an adult, I fell in love with Harry Potter, and the writing of J. K. Rowling when my son wanted to read the books.  I felt I should take a read, first, to make sure it was age appropriate for him.  Of course, he moved on and I was hooked.  Her writing was surprising, evocative and rich and I could not get enough.  Eventually, my younger son found the books and together we explored the magical world of wizards.

In recalling these books that changed my life, it’s clear to me that there is no one book that defines me. I guess if there is a theme, it’s that I am drawn to stories that spark my imagination, make me dream about the fantastic, and open my mind to a world of possibilities.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | August 9, 2016 · 5:00 am

The Other Side of the Couch – Speaking Tech

Locked Computer

Are you a digital native or an immigrant to the land of technology?

If you were born after 1987, you are most likely a digital native. You have grown up with technology and have little resistance to it.  You do it naturally, without a lot of thought.  If you are a digital immigrant, many things about technology can be overwhelming.  As the millennials grow up and move into the job market, more and more experiences require computer savvy.  If you want to apply for a job, you will most likely have to do so online.  If you want to find a phone number, forget about finding a phone book.  Need to apply for Medicare or social security?  Most help is found online.  Many of the day-to-day activities that used to be done through mail or through written application processes are not even available in these forms.

How do all of these changes affect professional counselors and other mental health professionals?

In a word, profoundly!  Technological familiarity is now often required to submit insurance forms, to sign up for conferences, to maintain awareness of changes in the field.  Journals which once were delivered through the mail now are delivered through digital means.   Practitioners have a wide variety of information sources available, but also can be overwhelmed with the sheer volume of information flooding in-boxes.

The most significant changes that are affecting the mental health field are those related to issues of confidentiality and informed consent.  Confidentiality is the bedrock foundation on which the counseling relationship rests.  Anything that threatens confidentiality is a threat to both the client and the counselor.  Confidentiality requires very careful attention to any possibility of breach.  However, many individuals, both counselors and clients, are very used to using emails and texting in order to quickly and efficiently reach others.

How do professional counselors handle these issues?  The most important method is through informed consent – that is, through explaining the issues that relate to the use of emails/texting and social media to clients as soon as a counseling relationship is begun.  Professional counselors are urged through their ethical standards to maintain a social media and technology policy and to explain it to clients.  Counselors are also encouraged to use encrypted programs in sending and receiving emails or texts, if they actually agree to do so (some counselors do not).

Telehealth or telemedicine is another emerging area of concern.  Suppose I am a counselor in Tennessee and a client in another state finds my website (another necessity for current practice) and wants to work with me through a video platform.  First, unless I am licensed in the state where the client is, I cannot work with the client.  Second, if I am licensed in that state, I must use a video platform that is HIPAA-compliant (Skype is not).  Third, I must be knowledgeable concerning the resources in that client’s area in case of emergency.  Fourth, I must have enough ability to work with technology to be able to access the client through another means if for some reason the video bridge fails at a crucial moment.

Technology is both an incredible blessing and a huge burden.  My immigrant ability to speak tech is improving, but I will never be as adept at it as are millennials.  Nonetheless, I will keep trying, because it is where the world is going.

What are your stories about technology?  How do you manage the digital world?  I would love to hear about it.

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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by | August 2, 2016 · 5:00 am

Permission to Create

Big MagicWorking as a creative person, I identify when hearing other creatives’ experiences and struggles.  Elizabeth Gilbert is one such person.  Her book Eat, Pray, Love, which chronicled her adventure of travel to pursue the three things that she most wanted to feel and be immersed in, connected with millions of people.

Her latest book, Big Magic, was a good listen for me.  She went through all the funky negatives we tell ourselves that keep us from creating.  She also gave examples of beloved pieces of art where people carved out a few pieces of time a day to create them.  I like the way she encourages us to create, not for money, not for success, but just for our happiness.

People talk to me about my art like I have a special gift.  I see how people are moved when I tell them about my experience of taking a painting class for the first time, and how I embraced it and knew it was something I wanted to pursue.  I appreciate that people are moved and inspired, and I understand that I have an ability to do what I do, but I don’t believe that I have anymore of a gift than anyone else, except that I became willing to give myself permission.  And what that meant was giving myself the tools that I needed to adventure, hence the painting class.  It was a long time in pause and in the “I don’t know if I can,” or “I don’t think I would be good,” since I had my first drawing class in the mid-1990’s.  Before the class, I could not draw good stick people, but I just wasn’t ready to carve out the time, or venture further, for almost twenty years.

So Elizabeth’s book is another tool, of encouragement, of permission to continue exploring, working toward something I want to achieve.

I hope you will give yourself permission to explore your interests.

Renee Bates

August 1, 2016

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit Greenways for Nashville to pursue art and product development.  Renee likes being in nature, hiking, birding, and working in the garden. Married to David Bates of Bates Nursery and Garden Center, a 3rd generation business begun in 1932. Renee admires the fact that it was begun by a savvy woman, Bessie Bates.  Renee’s art may be enjoyed from her website or followed on Facebook.

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by | July 12, 2016 · 5:00 am

The Other Side of the Couch – What To Do When It’s Too Late

Too Late

The woman sitting across from me is a mess.  She is in my office because her husband of thirty years has out of the blue announced that he wants a divorce.  The entire narrative of her life has been turned upside down in the space of a few hours.  The reality that she has lived with – that she is loved, that she is part of a partnership that is ongoing, that she and her husband have had their issues, but will always work them out and will grow old together – is torn apart.  She is facing a broken home, a home that she has poured everything she has into creating and maintaining.  She chose to be a stay-at-home mom, and their financial circumstances allowed this to happen.  She was so certain of the relationship that the idea of its being gone is literally nauseating.

I know the long road ahead of this woman as she enters the netherworld of interrogatories, property settlements, splitting of assets.  Who keeps the house, does anyone keep the house, does anyone WANT to keep the house?  How will the children manage?  Even as adults, divorce breaks families apart.  Custody may not be an issue, but adult emotional loyalties are as delicate and easily damaged as a child’s psyche.

The experience of breaking apart a marriage is wrenching for all concerned.  Whether married for months or years or decades, couples carry into a divorce the reality of heartbreak and broken dreams.  More often than not one of the spouses is anxious to end things, and the other spouse wants only to hold on in the hope that something, anything, will stop the inevitable demise of the marriage.

The end of a marriage is a crazy time for both partners.  Whether both want the marriage to end or one does and the other doesn’t, the effect of breaking the bonds of attachment and commitment is profound, if sometimes unconscious for a time.  The leaver often becomes callous to the pain of the “leavee,” or the leaver may become so guilty about wanting to leave that he/she makes financial decisions that are not reasonable.  If the decision is mutual, there is nonetheless a need for dealing with the psychic fallout from what amounts to a nuclear bomb going off in people’s lives.

One way to mitigate some of this distress is by using some of the attorneys, therapists and mediators who are committed to using the collaborative divorce model.  Even if two people are not in agreement about ending the marriage, the use of collaborative divorce can dial down the adversarial struggle that mirrors the internal pain of the dying marriage.  Another helpful process is that of using Divorce Care (which has a religious component and is often found in churches) or Divorce Recovery, a more secular support process.

Have you gone through a break-up or a divorce?  What was helpful to you?  Please leave ideas and comments below, and thank you.

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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by | July 5, 2016 · 5:00 am

Leadership Lessons:  Think Before You Hit “Send”

Undo Undo

In my personal life, I am an unabashed optimist and someone who barrels through situations with abandon.  I’m not dangerously impulsive, but particularly when it comes to communication, I just lay my feelings right out there.  I express my thoughts freely both verbally and in writing.  When I’m emailing or texting with friends and family, for me, it’s all part of an ongoing conversation and I can “hear” my loved ones’ voices through their words.

But when it comes to business, I’ve learned that as a leader it’s imperative to proceed with caution.  When I began my tenure as President of my organization, I was eager to be available and responsive to my team and my constituents.  When I received an email or text, I would jump to respond, usually without considering the consequences.  But unfortunately there is no “unsend,” button.  Early on, I received an email from a member of my leadership team asking for an opinion on a policy issue.  I instinctively responded with my usual cheery encouragement to just go for it.  BAD MOVE!  I casually mentioned my decision to my predecessor who informed me a decision had already been made, before my tenure, to move in the opposite direction.  Oy!

After doing some damage control, I gave some thought to how I could better handle these types of situations.  First, and most obvious, is to control my urge to respond immediately.  While it’s important to be timely, it’s equally important to be thoughtful.  I need to take a breath and really consider the options, try to look at all sides of a situation and analyze the “what ifs.”  I also need to seek advice before issuing an opinion.  There are plenty of resources available to me and a good leader takes advantage of resources.  I can always give a quick, “I’ll get back to you on that,” response and then do my homework.  But it doesn’t serve anyone if I’m too eager.

So what’s the takeaway?  When you’re called upon for input, advice or to problem solve, especially when it’s via email or text, stop and think.  You have the luxury of taking some time to consider your answer, do your research, and consider your options.  I can’t count how many times recently I have started an email only to realize I wasn’t ready to answer, and hit the “delete,” button.  Don’t be afraid to take your time.  And remember: Think before you “send!”

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | June 21, 2016 · 5:00 am

Artist Tech

Renee's Tomatoes

Spineless? Never!, 8” x 10” oil, © Renée Bates

As a painter, I use technology for capturing the light, or a moment in time.  I work as a plein air and studio painter.  Plein air is a term defined as pertaining to a manner or style of painting developed chiefly in France in the mid-19th century, characterized by the representation of the luminous effects of natural light and atmosphere as contrasted with the artificial light and absence of the sense of air or atmosphere associated with paintings produced in the studio.  Plein air can also be defined as designating a painting executed out of doors and representing a direct response to the scene or subject in front of the artist.  Lastly, a plein air painting is defined as having the qualities of air and natural light.

The business of “chasing the light,” as the sun moves across a scene, can make an artist crazy or in the least, make for a poor painting.  The “values,” or light and dark bits, are what make the thing read, even more than the color.  If you cannot capture it all quickly, you will lay out a painting, work it for a bit, then take a photograph and finish in the studio.  Technology is most helpful here.  The artist of former centuries had to work fast, or they had photographic memories.

I am probably most grateful for cell phones with quality cameras. A photography instructor recently said, “The best camera is the one you have with you.”  True. I regularly capture wildlife shots and beautiful horticulture with my phone camera. While it doesn’t get great detail at far distances, it does afford me many action shots.

When setting up plein air, I will often look through the lens at a scene for scale or, take a photograph and use the cropping tool to decide how I want to lay it out on canvas.  Back at the studio, with Photoshop and similar software, I will sometimes punch up the color in an image, or blur it for a more impressionistic effect.  I will work from a print or use the computer monitor to view as my source. I like to blow up flowers with the cropping software to achieve an abstract view.

When a painting is nearly there, I will take a photograph to see how well I have communicated with the lights and darks, and I’ll always find areas that need tweaking.

Using photos to electronically market on websites and social media is current practice for most artists.  The technology with these platforms has improved dramatically in the last couple of years.  I created a website in just eight hours.  I look forward to seeing how much better technology will be in five years.

About Renee Bates

Renee is an artist focused on growing a newfound ability to express herself through oil painting, recently leaving her role as executive director of the non-profit Greenways for Nashville to pursue art and product development.  Renee likes being in nature, hiking, birding, and working in the garden. Married to David Bates of Bates Nursery and Garden Center, a 3rd generation business begun in 1932. Renee admires the fact that it was begun by a savvy woman, Bessie Bates.  Renee’s art may be enjoyed from her website or followed on Facebook.

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by | June 7, 2016 · 5:00 am

Leadership Lessons:  It’s Not All Fun and Games

Fun and Games

 

I am, at heart, someone who loves to have fun and enjoy myself.  This does not mean I can’t be serious when the situation calls for it.  In fact my family members have been known to tell me to lighten up, take things easy, chill out.  But spending my time doing things that are meaningful and fulfilling, that add value to the world around me, brings me joy and pleasure.  I am also, by nature, an optimist and an extrovert.  This makes me, for better or worse, a natural cheerleader and people-pleaser.  Whether it’s encouraging my kids or spouse when they face challenges or telling a member of my leadership team that they should just “go for it,” when they have an idea for a program or fundraiser, I just can’t help myself.  The glass must always be half full, darn it!  Thankfully, I have a spouse and others in my support network who are realists and who can bring me down to earth when it’s time for some tough love.

This brings me to the hardest leadership lesson I’ve learned so far.  Sometimes it is out of my control to make things fun and joyful, for me and for those around me.  There are difficult decisions that must be made and not everyone will be happy with the outcome.  Being a leader means shouldering the burden and being willing to face criticism, and to answer for your actions or the actions of others.

I recently had to make such a decision, for the good of the organization.  I did my homework, consulted advisors both inside and outside.  I listened to opinions on both sides of the issue.  In the end, I made a decision that disappointed and hurt someone I care about.  I’m not going to lie, it sucks!  I do not like being that person who can’t please everyone.  And while I stand by my decision and feel confident I did the right thing, it has been tough going.

During the worst of it, someone whose opinion I trust and whose insights I value, said, “Being a leader is not all fun and games.”  An obvious thing, really, but that simple statement brought me comfort.  It gave me perspective and the permission to not please everyone all the time.  It also helped me to see that making a good decision, the right decision, can be satisfying on its own.  Even if I have to disappoint people, something I abhor, there is some pleasure to be had in taking the long view, in stepping up to lead an organization and knowing that this too shall pass.

This latest trial has left me with some scars and bruises, but I feel stronger and more confident as a leader.  I know that next time, and there most definitely will be a next time, I will be better prepared for the pain.  And while leadership isn’t all fun and games all the time, it is an experience I treasure and one I truly enjoy.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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