Tag Archives: woman-owned business

by | January 17, 2017 · 5:00 am

Finding Inspiration in Losses

soccer-panoramic

I am constantly searching for examples of how other businesses stay successful despite losses. Examples are everywhere, but one of my favorite examples is Southampton Football Club (Southampton FC).

Southampton FC is based (obviously) in Southampton, England and it plays in England’s top football (soccer) league, the English Premier League.  Each year the club loses their best players to rival clubs with more money to spend on acquisitions. Each year they lose their head coach (manager, in England) to rival clubs.

Any business that consistently loses its best performers would be expected to slide into oblivion.  Southampton FC temporarily appeared doomed to such a fate. In 2008, Southampton FC was bankrupt and demoted. They began the 2009/2010 season in the third tier of English football. (By comparison, the U.S. has two tiers of professional soccer.)

Then a group of new owners bought the club and initiated two key strategies. First, they brought financial stability with a cash infusion and a new team of experienced financial advisers to run the back office. Southampton’s problems were apparently rooted in poor financial practices.

Second, the new owners reinforced the existing corporate culture of the club. The club has a reputation for developing young talent. Their corporate culture requires everyone from the youth academy to the senior players to use the same system of training and learn the same game tactics or style of play.  That may sound like a no-brainer, but an amazing number of businesses try to change their corporate culture each time they choose a new manager.

Southampton FC hires managers (coaches) that fit their system. The corporate culture is so resilient that each year the manager changes and the top players are sold but the club remains competitive.  It’s called “the Southampton way”.

By the 2012/2013 season, the club had played its way back into the English Premier League and has finished in the top ten every year since.  Other businesses now regularly travel to Southampton to study the club’s business model.  Southampton FC’s four-year journey from loss to success is truly inspirational.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

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by | December 13, 2016 · 5:00 am

The Other Side of the Couch – What Do You Do When Your Heart Is Broken?

broken-heart

November 8, 2016 started out as a day of hope for millions of United States citizens.  By November 9 that hope had been transformed into what felt and has continued to feel like a surreal nightmare.  As one young friend said to me that day, “This is not the country that I thought I lived in.”  Reminding one’s self that this election did not reflect the majority vote is helpful, but it does not change the fact that the person who triumphed in this race did so by unleashing the forces of bigotry and hate.

What can a person do who is struggling with what happened?  What do we tell our children, who in many cases have awoken to a totally unexpected world – a world in which bullies triumph and hate speech is condoned.  What do we tell our friends from other countries, whose skin color, accent, race or religion have been targeted?  What do we tell each other as women, whose ability to have control over our own bodies is in jeopardy?

I don’t have good answers to these questions.  I know that in this democracy power is passed peaceably.  I try not to believe that all the people who voted for him support these kinds of attitudes.  I have heard people say that they voted for him in spite of these attitudes because they are so desperate for change and felt so unheard.  Well, good luck with that.  You have unleased the genie, and putting all of this anger and hatred back in the bottle is going to be a hard job.

I know that he will be the 45th president.  I also know that I can’t give up and stop trying to effect change, be it at the most micro level by the way I talk to someone, listen to someone, write to someone, challenge someone.  I will hold my broken heart and sew it back together with words and actions that continue to support the values of caring and inclusion on which I have based my life.

What will you do?

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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by | December 6, 2016 · 5:00 am

The Women’s Movement:  Still Work To Be Done

equality

My greatest role model was my mother, a true woman of the 1950s.  She was, and remains for me, the smartest person I’ve ever known.  She was college educated, well traveled, cultured, the only child of a high profile, socially and politically active local power couple.  But when she expressed her desire to become a lawyer, her father, the judge, encouraged her to become a teacher.  Much more appropriate for a woman, he told her.  Women lawyers at the time were considered, in her words,  “mannish,” and not attractive as wives and mothers.  And so she became a teacher, married, raised a family, cared for elderly parents, volunteered and eventually, re-entered her profession.  She was a voracious reader and encouraged discourse during family dinners.  No topic was off limits.

During my childhood in the 1960s and ‘70s I had a front row seat to watch the women’s movement unfold, although I was too young to be an active participant.  Sometimes I feel like I fell between the cracks; too young to claim the struggle and too old to be a real beneficiary of my older sisters’ fight.  And so I began my adult life without a template, my bra a bit singed but still intact, my mother’s encouragement that I could be anything I wanted ringing in my ears, but still unsure of how to carve out a path.

Over the years, I’ve managed to raise kids, own a business, return to grad school twice and become a community leader.  I’ve watched my daughter grow into a strong, independent, free thinker whose life choices so far are very different from my own.  She and her generation are the real legacy of those that fought the good fight.

And yet, there is still work to be done.  A few years ago we were shopping for a family car.  At the time, I was a stay-at-home mom and the car was for me to drive while schlepping kids around.  At the dealership, the salesman continually addressed my husband with details about the car, despite the fact that I was the one asking the questions.  At one point my husband, God love him, looked the salesman straight in the eye and said, “You should talk to her.  She’s the one who will be driving the car and she’s making the decision.”

I am now about to open a new business and on a recent afternoon, meeting with a leasing agent for a space, my business partner and I were encouraged to “work our feminine wiles,” to get a good deal.  My partner, who is much younger than I am, blew it off.  I, however, am still seething.  This man, about my own age, objectified us and when I called him out for his sexist stereotyping of us, he defaulted to the old, “I’m just kidding,” response.  It was not funny to me.

So what’s next?  At this time in our nation’s history, I fear the progress my older sisters fought for will be rolled back.  A journalism professor of mine, who’d been a wartime reporter in Vietnam, wrote about the influence of birth control on women entering the workforce.  Armed with the ability to choose when, and if, to start a family, women had more control over their lives.  So, too, with Roe v. Wade, women can control their own health care decisions.  Will this all disappear?  The public discourse today sounds to me like an old newsreel from my childhood.  Sadly, it’s not.

The Spanish philosopher George Santayana wrote in 1905, “Those who cannot remember the past are condemned to repeat it.”  And while it’s easy these days to give in to despair and fear, I am determined to remain hopeful and heartened.  I remind myself that everything changes and I can be a catalyst for positive change.  I also take heart as I watch my daughter embark on a career once reserved only for men, in the world of sports.  She has found a place in which to express her passion and talents and I hope she will also reach back into her history and know she stands on some very strong shoulders.

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | November 1, 2016 · 5:00 am

To Partner, or Not to Partner:  That is the Question

partnership

Although the calendar year is winding down, for me it is also the beginning of the year 5777, the Jewish New Year.  This means I get a second crack at New Year’s resolutions, a head start on planning for 2017 and also, thanks to several weeks of holidays, a renewed spiritual energy.  And it’s a good thing, too, because I have a feeling 2017 is going to be filled with change.

But I’m getting a little ahead of myself, so let me explain.  I am in the process of developing three different major professional projects.  Two of them are solely my own, but one of them involves a potential partner.  That is perhaps the project that is the most daunting and also the one that is currently the most fun.

I have never had a business partner before.  Many years ago I owned a small franchise business and although I was part of a supportive network of owners, I was pretty much on my own.  I enjoyed all of the success, but also shouldered all of the burdens.  This time around, I’m planning to partner with a friend, something most people run from.  But I am confident we have a very specific division of responsibilities and a very clear vision for what we want to create.  And while I have some anxiety over sharing control, I believe for now that it’s a worthwhile trade off.

I want to offer some tips for partnering because whether it’s with a friend or someone who is just a business associate, there are some things that are universal.

  1. Before deciding to partner, figure out if it’s really necessary. That sounds obvious, but many people get carried away with the idea of going into business with their BFF and before you know it, things are out of control.  Conversely, some people lack the confidence to go it alone and default to having a partner.  So ask yourself, “What do I bring to the table, and what is missing?”  If the missing skills and talents are things you can learn on your own, by all means try it.  If there are specific skills you lack that cannot be readily acquired, consider a partner.  Also consider your financial resources.  Do you need to invest with someone, or can you take the risk yourself?
  1. Once you decide you require a partner, work on developing your business plan together. TAKE. YOUR. TIME.  Do not rush this part of the process.  It is critical to the success of the partnership that you learn how to communicate and get to know each other’s quirks, strengths and weaknesses.  Even if you are friends, this is a new context for your relationship and it will take time to develop.
  1. Figure out how you will divide your responsibilities and financial resources. It is critical that you both have a clear sense of who is doing what.  Again, obvious maybe, but it’s amazing how quickly things can unravel in all the excitement and stress of setting up a new business.  This is a good time to consider consulting an attorney who can help you define the parameters of the partnership and it’s dissolution.  Kind of like a business pre-nup!
  1. Be patient! Setting up a business takes time.  Patience is definitely not one of my virtues, but I’ve been working at it.  It helps to make realistic goals and expectations.  Having a partner is beneficial for me because we keep each other in check and commiserate when things don’t go as planned.
  1. HAVE FUN! I know it’s business but really, why take the risk if you don’t believe in what you’re doing and it isn’t fun. Try to stay focused on your goals and find pleasure in the little things.  Finally getting a call back from a potential landlord after several attempts to connect, hearing potential clients tell you they can’t wait for your business to get going, finding out you can get a discount on some of your necessary materials.  Things like these add fuel to your dream.  Keep going, it’s worth it!

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | October 11, 2016 · 5:00 am

The Other Side of the Couch – Are You Sleeping?

I slept.

For the past five nights I have slept through the night (with minor interruptions which did not lead to staying awake, tossing and turning, or a complete inability to go back to sleep at all).  I wake up refreshed.  I have energy during the day and don’t find myself wanting to nod off around 2 in the afternoon.  The need for a nap is gone.

This experience – the experience of normal sleep – is elusive for millions of people in this country, and indeed around the world.  Somehow the idea that sleep is a luxury has taken hold, and some people even pride themselves on how little sleep they “need”.  Many young people routinely pull “all-nighters” to study for exams, and social engagements for many millennials often don’t even begin until 10.  Many people believe that they can “catch up” on lost sleep by sleeping in on the weekend.

However, the real impact of lost sleep is a cumulative disaster.  Shift workers who are required to work at night, or worse, to change their shifts routinely, experience health-related illnesses at a significantly higher rate than the rest of the population.  Sleep experts recognize the essential process that sleep provides, which is a kind of sweeping of the brain, for lack of a better explanation.  When we sleep, our brains automatically use that time to clear the brain at a cellular level of elements that are unhealthy at a cellular level.  This has implications for many brain-related issues, and in fact may be significant in the problems with aging populations with dementia.  If sleep mechanisms stop working, it may be that toxins build up, causing damage that is unseen and invisible until a harmful process is far along.

Some of the basics of taking care of sleep involve steps that many people in our wired world may find challenging.  They include:

  1. Regular time to go to bed and wake up, even on the weekends
  2. Low or no light in the bedroom, and twilight light leading up to bedtime (an hour before)
  3. NO SCREENS an hour before bed, and no screens in the bedroom (sorry, TV addicts) – electronic devices emit a kind of light-wave that interferes with sleep processing
  4. No strenuous exercise at least two hours before bed

These basic steps make taking care of this basic need much more manageable.

Why am I excited about sleeping?  Because I haven’t!  It’s been a couple of months since I had surgery that made it difficult to breathe – the surgery was actually meant to help me breathe, but the recovery complicated that process.  These last few nights have shown me that the surgery did help, that I am close to fully recovered, and that sleep is going to be a lot easier!

Take it from me – sleep is a wonderful process that needs to be respected and preserved.  Do your level best to make it work as naturally as possible – your health depends on it.

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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by | October 4, 2016 · 5:00 am

GETTING UNSTUCK

stuck

A couple of wise and savvy women gave me some advice not too long ago that has proven invaluable and I’d like to share it with all of you.  I presented the notion that, for me, it’s tough to decide on a path because choosing one direction always means saying “no,” to another.  And since I have many interests, I often feel stuck deciding which to pursue at any given moment.  But the advice these fab friends gave me has really helped me get “unstuck.”

The first piece of advice was very concrete, maybe a bit obvious but it had eluded me.  Make a list of choices and then just pick one.  The key is to give myself a timeline, six months, a year, whatever, to try something and see how it goes. The timeline helps me feel less panicky that I have to live with my plan forever and never have the chance to move on.  It also helps to alleviate the guilt I feel when I don’t complete something and gives me permission to change the plan.

The second piece of advice was more introspective, but nonetheless helpful.  For a creative type like myself, or for someone with lots of interests, choosing one thing (or two, or more) means living with loss.  Loss of the path not taken, of the possibilities not pursued.  Most people are okay with that type of loss, or just don’t see it as such.  For me, the fear of leaving something behind is paralyzing.  But allowing myself to feel the loss, to grieve the interests not pursued, actually helps keep my life in perspective.  Nobody can do everything she wants.  Whether because of lack of skill, talent, resources or opportunity, some dreams are just that: dreams that fuel our imagination and keep us excited about living.

So, how have I applied all of this sage advice?  As always, I am constantly bombarded by new and exciting ideas, new paths to consider.  Should I stay home and write?  Should I partner with a friend in a new business venture?  Should I find a more secure, stable job?  The list goes on.  But these days when my mind starts to whirl, I remember my muses and stop for a minute.  I put pen to paper to create my list of priorities, think about a timeline for each and contemplate what is a real possibility and what is merely a dream that fuels me.  I can give myself permission to take a chance, the time to keep some options open and also allow myself space to grieve the losses.

For now, I have chosen to both pursue a new business venture and continue my writing career.  For now.  Because as surely as the seasons are starting to change, so too will my interests change, and now I have some tools to work that through.  And by the way, I think my dream of singing on Broadway may just be a dream.  But…you never know…

About Barbara Dab

Barbara Dab is a journalist, broadcast radio personality, producer and award-winning public relations consultant.  She is the creator of The Peretz Project: Stories from the Shoah: Next Generation.  The Peretz Project, named for her late father-in-law who was a Holocaust survivor, is collecting testimony from children of survivors.  Check it out at http://www.theperetzproject.com.  If you are, or someone you know is, the child of survivors of the Shoah, The Holocaust, and you would like to tell your story please leave a comment and Barbara will contact you.

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by | September 20, 2016 · 5:00 am

Launching Your Business

open

Launching a business is much like planning a military campaign.  It requires research and planning to achieve the goal.  A business owner must research whether there is a market for the new business’ product or service and then plan to achieve the goal of running a successful business.

There is plenty of advice on launching a business, much of it contradictory since there are so many variables to consider.  What legal structure should I use to protect my personal assets?  How much market research should I do about my service or product?  Who is my target market and how do I let them know I’m open for business?  It’s all very confusing, even with the best plan.

That’s because the best plans fail.  There’s a famous military axiom that “no plan survives first contact with the enemy” (substitute “the market”).  In business this axiom means that you need to plan well but be prepared to adjust quickly.

For example, I launched my business with a service that I thought would be a winner.  However, within a few months I realized that I had misjudged the market.  So I revised my entire business and re-launched it.  A few years later, a key client walked away and I had to revamp my services and re-launch again.

Creating a great product or service is just the beginning of the effort to launch a business.  A business owner also needs to understand the competition.  In military terms, it means knowing the topography over which the attack will be launched.  For example, military planners avoid attacking directly into a strongly defended position.  They prefer flanking attacks to catch the opponent in a weak spot.

For a business owner, this means knowing what your competitor does best. There’s no point going head-to-head with an established competitor unless your product or service is significantly better.  Inertia and draconian cancellation policies tend to keep people locked in to their existing vendor’s services.

When I think back to the launch of my business, there are two major tasks that I wish I had done differently.  First, I wish I had researched the market more effectively to avoid wasting so much time on a service that didn’t sell.  Second, I wish I had given more thought to how I would deliver my services.  Marketing is not my strong suit.  I could have avoided a lot of heartache by admitting the obvious and outsourcing these tasks much sooner.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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by | September 13, 2016 · 5:00 am

The Other Side of the Couch – Books That Have Touched My Life

reading-baby

I really cannot remember a time when I could not read.  I know that my mother read to me, even as a baby.  A family story chronicles me at three reciting “The Night Before Christmas” in its entirety to my two year-old sister. I remember at six dancing down the hall of the house, having received a set of the Bobbsey Twins series for my birthday.  Later the Cherry Ames, Student Nurse Series and biographies of accomplished women took center stage.  Wherever I went I had a book.  I was called out in class for reading under the desk during other classes.  In the summer I stacked books beside my chair in the living room and read voraciously.

Books took me to other places, other stories, other lives.  Books took me away from my own lonely life in middle and high school, becoming the friends for whom I longed.  Books widened my world, taking me to ancient Rome (Great and Glorious Physician), to Renaissance Italy (The Agony and the Ecstasy), ancient England (The Mists of Avalon), to a romanticized South (Gone with the Wind).   I climbed the moors with Jane Eyre, rejected and then fell in love with Mr. Darcy.  Discovering theater, I reveled in Shakespeare’s tragedies and comedies.

As a professional counselor a whole other genre of books has become significant.  The stories of people’s lives embodied in historical and other fiction have been amplified by the professional literature of a lifetime.  Out of all of the hundreds of books and articles I have read over thirty plus years, three stand out as especially life-changing.

The first is On Becoming a Person by Carl Rogers, in which he elucidates the three core conditions required for transformational change in a client (empathy, authenticity, and unconditional positive regard).  These foundational principles have informed my work from its inception.  Second is the amazing leap into a new way of seeing power, articulated by Jean Baker Miller in her seminal work Toward a New Psychology of Women, in which she describes “power with” rather than “power over” as a way to understand the relational process of transformation.  Third is the slim volume called Focusing by Eugene Gendelin, a book that opened the door into the centrality of the body-based knowing that creates change, if it is given a chance.

Whether fiction, biography, or professional literature, what all of these stories and experiences have in common is an arc of change.  Characters grow, develop, learn.  People live through struggle, learn new ways of being.  Through my profession I have learned how to be part of and witness to that process of change, informed by the touchstones of presence and witness.

Does your life story have an arc?  Have you considered how your story could be created?  What if you were an author, considering a biography of the life you have led?  What would you see?

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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by | August 30, 2016 · 5:00 am

The Gig Economy

Gig Economy

When I was growing up, everyone was expected to work a 9 to 5 job with a pension, health care and other fringe benefits.  Only deadbeats turned down a “real” job to do their own thing.  Of course, even then cradle to grave employment was already a myth.

Lifetime employment with one employer went the way of the dodo bird in the 1970’s as the U.S. economy began opening up to international trade.  The auto industry, the bedrock of lifetime employment and gold-plated benefits, was the first to feel the shock.  To compete, the U.S. auto industry automated factories which meant they needed fewer workers.  That led to labor strikes and everyone blamed the Japanese auto makers for “stealing” American jobs.

In the 1980’s, President Ronald Reagan pursued his dream of “small government” which translated into de-regulating many industries.  That lowered costs to consumers but it also meant job losses.  One of the deregulated industries was trucking.  That led to more labor strikes and the occasional murder of non-union truck drivers.  Union members and their sympathizers used high-powered rifles to shoot at trucks driven by non-union drivers.  I remember holding my breath as I listened to the evening news, wondering if one of my truck driver relatives would be the next casualty.

In the 1980’s, companies automated many jobs to remain competitive.  They downsized and reorganized their workforces and cut their employee training budgets.  Today employers complain that workers are disengaged and lack loyalty to the company.  Here’s a news flash to employers: Employee engagement is not likely to come back.  Employees who are old enough to remember the 1980’s are not going to invest in a company that they believe won’t invest in them.

Millennials and Gen-Xers didn’t experience the wrenching changes of the 1970’s and 1980’s but their parents did.  So, in a sense, these younger workers grew up disengaged from their employers.  Rather than fitting into a box prepared by their prospective employers, they want to set their own hours and decide what work they will perform.

That’s not such a bad attitude because the economy has changed.  Our economy now thrives on technology that automates many jobs. Cloud-based software allows an entrepreneur to replicate an entire back office with little or no assistance.  Of course, this means that businesses large and small need fewer workers.  But it also means that the barriers to starting a business are lower which allows the self-employed and “gig economy” to grow.

A major concern is that government regulators are creating more rules that fit the old economy instead of the new “Uberized” economy.  Government service is virtually the only remaining industry with lifetime employment which may explain why the regulators are looking at the myth instead of the reality of today’s workplace.  Instead of more regulations, we need training programs to teach new skills to workers who have lost their jobs due to technological advances.

About Norma Shirk

Norma started her company, Corporate Compliance Risk Advisor, to help employers create human resources policies for their employees and employee benefit programs that are appropriate to the employer’s size and budget. The goal is to have structure without bureaucracy. Visit Norma’s website: www.complianceriskadvisor.com/.

Like what you’ve read? Feel free to share, but please… Give HerSavvy credit. Thanks!

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by | August 9, 2016 · 5:00 am

The Other Side of the Couch – Speaking Tech

Locked Computer

Are you a digital native or an immigrant to the land of technology?

If you were born after 1987, you are most likely a digital native. You have grown up with technology and have little resistance to it.  You do it naturally, without a lot of thought.  If you are a digital immigrant, many things about technology can be overwhelming.  As the millennials grow up and move into the job market, more and more experiences require computer savvy.  If you want to apply for a job, you will most likely have to do so online.  If you want to find a phone number, forget about finding a phone book.  Need to apply for Medicare or social security?  Most help is found online.  Many of the day-to-day activities that used to be done through mail or through written application processes are not even available in these forms.

How do all of these changes affect professional counselors and other mental health professionals?

In a word, profoundly!  Technological familiarity is now often required to submit insurance forms, to sign up for conferences, to maintain awareness of changes in the field.  Journals which once were delivered through the mail now are delivered through digital means.   Practitioners have a wide variety of information sources available, but also can be overwhelmed with the sheer volume of information flooding in-boxes.

The most significant changes that are affecting the mental health field are those related to issues of confidentiality and informed consent.  Confidentiality is the bedrock foundation on which the counseling relationship rests.  Anything that threatens confidentiality is a threat to both the client and the counselor.  Confidentiality requires very careful attention to any possibility of breach.  However, many individuals, both counselors and clients, are very used to using emails and texting in order to quickly and efficiently reach others.

How do professional counselors handle these issues?  The most important method is through informed consent – that is, through explaining the issues that relate to the use of emails/texting and social media to clients as soon as a counseling relationship is begun.  Professional counselors are urged through their ethical standards to maintain a social media and technology policy and to explain it to clients.  Counselors are also encouraged to use encrypted programs in sending and receiving emails or texts, if they actually agree to do so (some counselors do not).

Telehealth or telemedicine is another emerging area of concern.  Suppose I am a counselor in Tennessee and a client in another state finds my website (another necessity for current practice) and wants to work with me through a video platform.  First, unless I am licensed in the state where the client is, I cannot work with the client.  Second, if I am licensed in that state, I must use a video platform that is HIPAA-compliant (Skype is not).  Third, I must be knowledgeable concerning the resources in that client’s area in case of emergency.  Fourth, I must have enough ability to work with technology to be able to access the client through another means if for some reason the video bridge fails at a crucial moment.

Technology is both an incredible blessing and a huge burden.  My immigrant ability to speak tech is improving, but I will never be as adept at it as are millennials.  Nonetheless, I will keep trying, because it is where the world is going.

What are your stories about technology?  How do you manage the digital world?  I would love to hear about it.

About Susan Hammonds-White, EdD, LPC/MHSP:

Susan is a communications and relationship specialist, counselor, Imago Relationship Therapist, businesswoman, mother, and proud native Nashvillian. She has been in private practice for over 30 years. As she says, “I have the privilege of helping to mend broken hearts.”  Contact Susan at http://www.susanhammondswhite.com

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