I work in a profession where we strive for certainty. As engineers, public health, safety, and welfare is in our hands; it is what we promise to protect when we get our licenses. We need to know we’re making the right decisions. Technically. This has made us a people who are cautious, and rightly so, about forward movement.
However, we are also business people, faced day-to-day with decisions where there is no proof in the moment that the path we choose will be the right one. Where even past experience doesn’t give us the reassurance we need to know we’ll get the outcome we need. Things like striving to capture a new market sector, hiring an outside PR team when we’ve never done THAT before, making an investment in technology that might improve our efficiency. Not public health, safety and welfare issues, perhaps. But, decisions important to succeeding in business.
That’s when I pull out my favorite saying: “Leap and the net will appear.” When you’ve pulled together enough information, ruminated it in your experienced mind, vetted it with trusted colleagues….sometimes you just have to go ahead and act. Even without certainty, even without knowing. Even if….it might not work.
The trick is to know when it’s ok to leap….and leaping.